While the statistics on what bra sizes people purchase peaks my curiosity, I find it equally important to examine the styles they buy most often. As a result, I have compiled a list of our Top 15 Best-Selling Bras. This year proved more challenging because a couple styles are now discontinued while others not on the list are rapidly ascending. In the past, I ranked the bras by the dollar amount of sales generated, but it became evident I inadvertently created a bias toward higher ticket bras. For this post, I will base the best-sellers on the actual units sold, and I will also include a few “Honorable Mention” bras too. Finally, I will discuss some non-bra items which perform well for us. (Note: To be fair to past years, these statistics are based on sales up to July 17th, 2014.)
The Best-Seller: Elomi Hermione, Now Amelia
No matter the metric, the Hermione/Amelia always places first. The flexible spacer fabric cups and bandless frame combine to create a breathable, comfortable style which fits well across breast shapes while providing a smooth, rounded profile under knits. The only way this bra could be better is if Eveden lowered the price!
The Perennial Runner-Up: Freya Deco
As with Amelia, the Deco has always been a front runner for the store, particularly because it’s a style available in so many colors and fabrics. Every year, fans can stock up on the new fashion items while keeping their core basics refreshed. Not to mention, the rounded profile and lift are impressive, and I think the Deco makes a great alternative for busty women lusting after Victoria’s Secret bras.
# 3 Panache Sports Bra aka “The Hardest Bra to Keep in Stock Ever”
What can I say about the Panache sports bra that I haven’t already video blogged? It is pure awesomeness sewn into a bra and sealed with a J-hook. Of course, this sports bra is also the hardest bra to keep in stock due to high demand and routinely low stock. [Read more...]