First, my Curves Expo series has taken considerably more time to write and post than I originally anticipated, due in large part to the time-consuming nature of the blogs. The shop has been busy lately too, which is a “high class” problem of course, but it does make it difficult to stay on top of blogging. However, I have been itching to write something other than a fashion preview for a few weeks, so I am going to give it my best effort and power through the rest of the brands by the end of the month.
While planning our purchases for the year, I have noticed certain deficits in our existing inventory, and one such shortage is bras for women in 38-44 bands with C-DDD cups. Many manufacturers wrongfully assume that women in these band sizes have large busts, and while certain brands like Natori and Wacoal have really opened up the styles, colors, and sizes available, the price point ranges from $48 to $69. Some of our customers cannot afford to spend $60+ for every bra they purchase and would love to mix in some higher quality items with those of a more moderate quality. Not to mention, neither Wacoal nor Natori offer much in the way of plunges or push-ups for these sizes, meaning some customers are forced to settle or forgo what they want altogether. Enter Parisa—private label manufacturer of retail chain Soma Intimates.
With bands spanning 32-44 and cups from a US C-H (UK C-FF), Parisa offers women affordable, fashionable bras in a variety of necklines and profiles, including plunge and push up bras designed for maximum cleavage. One of the downsides we see frequently with cleavage bras is the use of a narrow wing on the side and the back, but with the dreaded “back fat” slang thrown around by my customers almost as fast as “t-shirt bra,” Parisa’s consistent use of a wide, supportive wing is appealing. (Please note: The model is not wearing the proper size. She wears a 34G, but all samples were in a 38DD.)
Parisa also utilizes a segmented collection system where style variations are categorized under the umbrella of a single name. As a retailer, I find this easy-to-remember system to be a breath of fresh air since I am frequently required to memorize nearly every female name in existence to keep track of what bras are available. Collections range from basic to more fashion-forward with some capsules having a mix of both styles.
The Body Veil series, for example, sports several variations on the basic molded cup tee shirt bra including a plunge, a strapless, a racer-back, and a push-up. All of the styles are offered in a light beige (sadly called “skin”), brown sugar, and black. While the use of “skin” is rather unfortunate, I do like how the entire series is available in three basic colors, with a luxurious bordeaux red coming for fall.