14 Comments

  1. Absolutely love reading your stats. As a previous fitter in North America your stats make sense to me. I’m currently studying contour fashion and I seriously hope to do K+ cups. There’s a serious gap in the market for that.

    • Erica

      Thanks! I’d really like to see a brand come out just for H+ cup sizes. I feel like it’s right around the H cup where the scaling starts to go awry, so if there was a brand that specifically focused on TRUE H-K cups, then maybe there would be some better fitting options. I have a bigger blog post on this topic coming soon, but I wanted to touch briefly on the issue with the series.

      • My thoughts exactly! I really believe that a brand specialising in very large cups could develop a strong following and make a lot of money.
        Based on most women I come across in real life, I’m not surprised that H+ are an exception, not the norm, but an actor positionning themselves on that segment would have a quasi monopoly.

        • Erica

          Astrid, even with a reduced market, you are completely right that a company which produced good designs for this market would really have an edge on the competition. Even if they played it safe with more generic colors/prints, I know a lot of women in that size range would absolutely love to have more options which don’t require them to settle.

          • anonymous

            as a 28jj/ (maybe k) wearer, I definitely agree with this statement. I don’t mind if they’re basic wear, I just want something that fits.

          • Erica

            Maybe larger cup ladies need to pull our resources and start some kind of petition about the current offerings on the market? Sounds like a lot of us agree about needing better designs!

          • Very much agreed. I’m literally (open in another tab) in the middle of a post on my frustrations with having essentially only one meaningful bra brand option for my size/shape. (Where “meaningful” = I can actually wear the bra for a work day. Putting an H/HH/J cup label on something that is unwearable-for-me doesn’t do me much good.) Essentially, it means that I’m forever compromising, forever settling — both in terms of a given line’s designs and in terms of apparent ideologies.

          • Erica

            You’re right that slapping the size on the tag of a bra not meant for that customer does nothing to help manufacturers, retailers, or consumers. Design the bras for a smaller customer segment if necessary, but if a bra is not scaling properly, don’t try to sell it to us.

  2. Naira

    I guess this explains why Freya is so reluctant to extend the cup sizes beyond G in their half cup styles. I generally wear a 30G/28GG, and love how the Freya half cup makes my chest look, but I really would prefer it in 30GG, as the style seems to run a tad small, and my breasts seem to be getting a little bigger over time. Doesn’t look like small bands in GG+ cup sell well. Which makes me sad, as I realize it may be a while until Freya comes up with a size expansion for their half cups. I know that they have extended Patsy to H cup this season, but my understanding is the size extension will not happen next season. And I don’t really like Patsy in the current colorway. :(

    I see plenty of women around me who are clearly wearing a wrong size. If only every woman out there knew her real size and sought it out, I am sure the sales figures for small bands/large cups would have changed quite dramatically…

    And you are right, when my breasts were firm, I was more or less ok with the mainstream sizes (though could not wait to get the bra off at the end of the day), but after 2 kids I became at least 3 cup sizes bigger, tissue got softer, and I suddenly realized I had to either wear a burka or find a bra that supports.

    • Erica

      Naira, I personally think Freya’s reticence is more a product of them not wanting to spend the time/design energy making the half-cups in larger sizes. My former sales rep told me the company tended stick to what it knew would work at least fairly well in higher cups. Since Freya would have to tread new territory offering half-cups in GG+ sizes (especially H+ sizes), they’re playing it safe and avoiding risk. That said, I didn’t care for either of the GG/H cup options this season (the other one being the Fan-Tastic). Both were rather monotone in palette, and I felt like they should have used a print like the blue Piper for one of them instead. Neither black and brown nor brown and ballet pink really rock my socks. :( I know designing bras for heavier breasts is harder, and you’re not going to please everyone. However, there are a lot of women who would pay to have those bras in their size if they could work out fit kinks. Maybe I need to make my own lingerie company . . . Oh wait, I can’t sew! Darn it! I’m thwarted! :D

  3. I do not understand, at all, why big box stores in the US do not stock more cup sizes above DDD US/ UK E, across the board (and why more manufacturers don’t make them).

    Just look at the numbers….

    • Erica

      I could be wrong, but I swear it’s about inventory overhead. It’s a shame because the demand is there; it really is. Manufacturers are listening though. Natori started as A-DD only, and now look at how much is has expanded. It’s just slower than we’d hope. :(

  4. […] This was posted quite a long time ago, but since I have people still coming across this post I want to emphasize how most women are wearing the wrong bra size!! Professional fitters don’t always fit you right either. The best person to fit you is yourself! After having so much trouble these past few years I gave up. Especially after I went to the renowned Linda’s Bra Salon (my review here) and they measured me to be a 34DD when I had been wearing 36DD/DDD. I came across a subreddit on Reddit.com called A Bra That Fits I was able to measure myself, figure out my size, my shape and what bras would work best for me! I have yet to find a bra that is perfect for me but this is a long journey. Especially when you most likely will have to order online for the sizes most will need. I measured myself using their guide, posted for help and figured out I am a 34G/GG. I know this sounds like a HUGE size, but really this is the average size according to A Sophisticated Pair’s Sales. […]

What are your thoughts?