Summer/Fall Preview: Freya

Hello Ladies,

Many of our blog readers are ardent Freya fans (myself included), and as a result, the Freya catalog always piques my interest and has me salivating for what’s new.  This time around, Freya not only focused on creating several new and amazing versions of their best-selling Deco style, but they also tweaked some old favorites and offered new basics, including one with a side support panel.

Gem in Rouge

Freya_Gem

  • Description:  Gem returns in delicate romantic red lace with soft pink linings and bows.  Based on the best-selling Rio frame.  Check out my review for more info on the balcony bra!
  • Style:  Underwired Balcony Bra and Underwired Half Cup Bra
  • Sizes Available:  Balcony Bra – 28-38 D-J, 30-36 JJ-K, Half Cup Bra – 32-38 B-C, 28-38 D-G
  • Pants Available:  High Waisted Brief, Short, and Brazilian
  • Basic Colors:  Black, White, and Beige
  • Other Options:  Chemise and Suspender (Available in Black Only)
  • Bra Price:  Balcony Bra D-G – $62.00, Balcony Bra GG+ – $70.00, Half-Cup – $60.00
  • Pant Price:  High Waisted Brief – $38.00, Short – $32.00, Brazilian – $30.00
  • Release Date:  July 25th, 2013

Deco Honey in Jade

Deco_Honey_Jade

  • Description:  Sexy and sophisticated, Deco Honey is reinvented in a vibrant shade of jade with delicate lace to bring you a confident new look.
  • Style:  Underwired Molded Plunge Bra
  • Sizes Available:  32-38 B-C, 28-38 D-G, 28-36 GG
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $66.00
  • Pant Price:  Brief – $29.00, Short – $28.00, Thong – $28.00
  • Release Date:  November 25th, 2013

Deco Hatty in Viola

Deco_Hatty

  • Description:  Deco Hatty is a modern twist on a simple stripe, giving a smart tailored look in vibrant viola and purple with coordinating purple buttons and bows.
  • Style:  Underwired Molded Plunge Bra
  • Sizes Available:  32-38 B-C, 28-38 D-G, 28-36 GG
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $66.00
  • Pant Price:  Brief – $28.00, Short – $29.00, Thong – $27.00
  • Release Date:  August 25th, 2013

Deco Charm in Silver

Deco_Charm

Deco_Charm_Back

  • Description:  A sexy and seductive addition to the Deco collection, the Deco Charm shines in sultry silver with black lace detailing and stunning diamante droplet bows.  Adjustable J-Hook in the back allows for easy racer-back conversion.
  • Style:  Underwired Molded Plunge Bra
  • Sizes Available:  32-38 B-C, 28-38 D-G, 28-36 GG
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $68.00
  • Pant Price:  Brief – $29.00, Short – $28.00, Thong – $28.00
  • Release Date:  September 25th, 2013

Deco Spotlight in Claret

Spotlight

  • Description:  Stand out from the crowd in Deco spotlight!  In a rich claret with a black spot print and contrasting printed trims and bows, the Deco Spotlight is sure to become a favorite.
  • Style:  Underwired Molded Plunge Bra
  • Sizes Available:  32-38 B-C, 28-38 D-G, 28-36 GG
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $66.00
  • Pant Price:  Brief – $29.00, Short – $28.00, Thong – $28.00
  • Release Date:  October 25th, 2013

Deco Shape in Black

Deco_Shape_Longline Deco_Shape_Bra Deco_Shape_Slip

  • Description:  Deco Shape offers a pretty yet functional collection.  Molded cups and clean cut fabrics guarantee a smooth silhouette while muted floral panels and buttons add a fashionable twist.
  • Style:  Underwired Molded Strapless Longline Bra, Underwired Molded Strapless Slip, Underwired Molded Multiway Bra
  • Sizes Available:  Strapless Longline and Multiway Bras – 32-38 B-C, 28-38 D-G, 28-36 GG, Strapless Slip – 32-36 D-GG
  • Pants Available:  High Waist Brief, Short, and Thong
  • Basic Colors:  Ivory and Black
  • Bra Price:  Strapless Longline Bra – $79.00, Strapless Slip – $108.00, Multiway Bra – $68.00
  • Pant Price:  High Waist Brief – $36.00, Short – $28.00, Thong – $28.00
  • Release Date:  October 25th, 2013

Piper in Cornflower

Piper_Longline Piper_Back Piper_Balcony

  • Description:  Piper returns with a cute graphic floral print in cornflower blue with contrasting black lace and spot print bows which strike the right balance between girly and modern.
  • Style:  Underwired Plunge Balcony Bra, Underwired Balcony Bra, Underwired Padded Longline Bra
  • Sizes Available:  Plunge Balcony Bra – 28-38 D-G, Balcony Bra – 28-38 GG-J, 30-36 JJ-K, Longline Bra – 32-38 C, 28-38 D-G
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  Plunge Balcony Bra – $62.00, Balcony Bra – $66.00, Longline Bra – $68.00
  • Pant Price:  Brief – $30.00, Short – $32.00, Thong – $29.00
  • Release Date:  September 25th, 2013

Totally Tartan in Denim

Totally_Tartan

Totally_Tartan_Balcony Totally_Tartan_Half_Cup

  • Description:  Two classics collide to form a modern must-have style.  Bold tartan meets soft denim in delicate pin stripes and finished with cute wooden buttons.  Dezi reviewed the padded half cup version earlier this year!
  • Style:  Underwired Plunge Balcony Bra, Underwired Balcony Bra, Underwired Half Cup Bra, Underwired Padded Longline Bra
  • Sizes Available:  Plunge Balcony Bra – 28-38 D-G, Balcony Bra – 28-38 GG-J, 30-36 JJ-K, Half Cup Bra – 32-38 B-C, 30-38 D-G, Longline Bra – 32-38 C, 28-38 D-G
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  Plunge Balcony Bra – $64.00, Balcony Bra – $68.00, Half Cup Bra – $68.00, Longline Bra – $70.00
  • Pant Price:  Brief – $29.00, Short – $29.00, Thong – $28.00
  • Release Date:  July 25th, 2013

Let’s Twist Again

Lets_Twist_Away

  • Description:  Simple yet striking in deep midnight with viola twists, the Let’s Twist Again employs bold graphic embroidery and vibrant spot print bows to offer a sophisticated but fun look.
  • Style:  Underwired Plunge Balcony Bra
  • Sizes Available:  32-38 B-C, 28-38 D-H
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $68.00
  • Pant Price:  Brief – $38.00, Short – $28.00, Thong – $34.00
  • Release Date:  August 25th, 2013

Ruffle My Feathers

Ruffle_My_Feathers

  • Description:  Flirtacious and fun, Ruffle My Feathers features a sexy semi-sheer print in a delicate feather design with coordinating print detail on the straps and electric blue embroidery and bows.
  • Style:  Underwired Plunge Balcony Bra
  • Sizes Available:  32-38 C, 30-38 D-G, 30-36 GG-H
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  $66.00
  • Pant Price:  Brief – $29.00, Short – $28.00, Thong – $28.00
  • Release Date:  August 25th, 2013

Marvel

Marvel Marvel_Beige

  • Description:  The sensational new Marvel range brings a totally fresh style to Freya.  The new side panel offers amazing fit for an outstanding shape every time.
  • Style:  Underwired Side Support Panel Bra
  • Sizes Available:  28-38 D-GG, 28 -36 H
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  Black and Butterscotch
  • Bra Price:  $60.00
  • Pant Price:  Brief – $32.00, Short – $32.00, Thong – $30.00
  • Release Date:  September 25th, 2013

Fan-Tastic

Fan-Tastic_Balcony

Fantastic_Half_Cup

  • Description:  A Fan-Tastic twist to the art deco trend, this new style offers a combination of black and gold fan and stripe prints with bold black embroidery and bows.
  • Style:  Underwired Plunge Balcony Bra, Underwired Half Cup Bra
  • Sizes Available:  32-38 C, 30-38 D-G, 28-36 GG, 30-36 H
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  Plunge Balcony Bra – $62.00, Half Cup Bra – $66.00
  • Pant Price:  Brief – $34.00, Short – $28.00, Thong – $32.00
  • Release Date:  October 25th, 2013

Ooh La La

Ooh_La_La_Bodysuit Retouched by Craig Zaduck

  • Description:  Sexy and sheer in sensual black with iridescent bronze embroidery and gorgeous diamante bow details, the Ooh La La offers irresistible matching coordinates guaranteed to look and feel fabulous.
  • Style:  Underwired Plunge Balcony Bra, Underwired Balcony Bra, Underwired Body
  • Sizes Available:  Plunge Balcony Bra – 32-36 C, 28-38 D-G, Balcony Bra – 28-38 GG-J, Body – 30-36 D-G
  • Pants Available:  Brief, Short, and Thong
  • Other Options:  Suspender and Chemise
  • Basic Colors:  None
  • Bra Price:  Plunge Balcony Bra – $60.00, Balcony Bra – $66.00, Body – $89.00
  • Pant Price:  Brief – $34.00, Short – $32.00, Thong – $36.00
  • Other Prices:  Suspender – $45.00, Chemise – $78.00
  • Release Date:  October 25th, 2013

Flourish

Flourish_Longline

Flourish_Balcony

  • Description:  Vibrant color blossoms in this aptly named new range that provides a feminine finish with bold graphic lace on the top of the cup and cradle.
  • Style:  Underwired Plunge Balcony Bra, Underwired Balcony Bra, Underwired Padded Longline Bra
  • Sizes Available:  Plunge Balcony Bra – 28-38 D-G, Balcony Bra – 28-38 GG-J, 30-36 JJ-K, Longline Bra – 32-38 C, 28-38 D-G
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  None
  • Bra Price:  Plunge Balcony Bra – $62.00, Balcony Bra – $66.00, Longline Bra – $68.00
  • Pant Price:  Brief – $30.00, Short – $32.00, Thong – $29.00
  • Release Date:  November 25th, 2013

Patsy in Ballet Pink

Patsy

  • Description:  Patsy represents everything girly.  The flirty and playful style returns in a soft ballet pink with cappuccino spots and touches of fine embroidery.
  • Style:  Underwired Plunge Balcony Bra, Underwired Half Cup Bra, Underwired Padded Longline Bra
  • Sizes Available:  Plunge Balcony Bra – 32-38 C, 28-38 D-G, 28-36 GG, 30-36 H, Half Cup Bra – 32-38 B-C, 28-38 D-G, 28-36 GG, 30-36 H, Longline Bra – 32-38 C, 28-38 D-G
  • Pants Available:  Brief, Short, and Thong
  • Basic Colors:  Black and Ballet Pink
  • Bra Price:  Plunge Balcony Bra – $58.00, Half Cup Bra – $66.00, Longline Bra – $69.00
  • Pant Price:  Brief – $34.00, Short – $28.00, Thong – $32.00
  • Release Date:  August 25th, 2013

Freya is one of my, if not my most, favorite brand of lingerie, but I was a bit disappointed with this season.  Before I explain why, I want to note that I certainly didn’t hate the collection, and in fact, there’s quite a bit I do really like.  For starters, the Deco series is amazing.  A best-seller for the store, the Deco received the royal treatment this season with a slew of new colors and prints, but it also happens to be one of their more limited styles in terms of size range.  For those who can wear it, the selection is divine, and we have already seen a huge influx of pre-orders, especially for the Deco Charm (Dezi is in this crowd already).  I have to admit the silver color and black accents are gorgeous!  While not an entirely unique concept, it’s certainly not one that is used frequently with lingerie, and the new addition of the J-Hook for a racer-back conversion is a nice touch.  The Deco Honey in Jade is another standout since there is a serious shortage of green bras available, and I would love to see more.

Some of the updates on existing styles are cute although I don’t think the new denim version of the Totally Tartan holds a candle to the lime green one we saw for spring.  The cornflower blue version of the Piper is an improvement, and I would be remiss to omit that I have already pre-ordered the Freya Gem for myself.  My poor luck with the red Cleo Marcie spurned a longing for a red bra which the Gem will fill nicely.  Furthermore, the new Marvel seems promising since I love side support bras, and I am happy Freya added GG and H cups to the Patsy and Fan-Tastic Padded Half Cup bras.  However, did our only choices for a padded half cup have to be black and brown or brown and pale pink?  Why not expand the size range of the Totally Tartan or the Piper?  Give a girl some color!

Perhaps the stellar Elomi and Fantasie collections jaded me, but Freya seemed to play things safe with a stronger emphasis on the B-G crowd.  Prices are high for GG+ cup sizes, and we’re forced to choose from the same frames we get every season—aside from the Marvel bra which, again, comes in more of a neutral color palette.  Where’s our hot pink bra?  Where’s our green?

What did you ladies think?  Did Freya knock off your proverbial socks, or were you left a little underwhelmed like I was?

Erica

Erica
About

Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.

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45 comments on “Summer/Fall Preview: Freya
  1. Windie says:

    I had heard from someone that only some of their longlines would be coming out in 28s (I heard Flourish and Piper would not be coming out in 28s, for instance). So I’ve gotta ask, are they really coming out in 28s?! 😀 Because if so, I’m back to being excited about Freya.

    Over all I’m pretty impressed with the designs, and don’t mind the darker tone the collection has taken. I’m largely impressed with Freya’s creative attitude toward prints. Fans and spirals? While I don’t plan on buying Fan-Tastic or Let’s Twist Again, I hope other companies take note of the creativity and start releasing prints outside of the “floral” box.

    I personally have my eye on the black Deco Longline, the Gem Half Cup, Flourish Longline, and maybe Marvel because I’m so curious about the shape.

    • Erica Erica says:

      Windie, according to both my line sheets and the catalogs, those are the correct sizes. HOWEVER, in my spring catalogs and sheets, the Elomi Roxy was listed up to a JJ cup when in fact it stops at an H. I would ask my sales rep about this, but she retired on me. *cries* I guess I could always place an order for one and see if customer service calls to tell me they don’t make it. 😀

      Also, I do agree Freya is creative in the print department, definitely more than most brands out there, and I like the concept behind many of them. I guess I have a bit of the “sour grapes” attitude because the things I see and really like aren’t usually available in my size.

      • Windie says:

        Man can I relate! Gosh, everything from Fantasie in a 28 please!

        • Erica Erica says:

          Windie, you should write to them and tell them that you love the Fantasie bras but really need a 28 band. The more they hear from customers and retailer, the more likely they are to change—albeit rather slowly!

        • Ms. Pris says:

          I second Erica’s recommendation that you let Fantasie know. Awhile back a Fantasie rep commented on my blog, on a post where women were commenting about their wish for smaller bands. So they ARE paying attention and if we ask enough, maybe they will give it to us!

  2. Daisy says:

    I actually love this, and although it might be true that Freya is not expanding too much into the larger end of the spectrum, they seem to be doing it for the smaller side.

    As someone who usually wears a 28G I am very excited. It looks like they are offering a lot more half-cup and long-line styles for women in my size range than they were before (but I might be wrong, I’m relatively new to the world of Freya).

    The denim longline bra actually looks pretty good to me, but I’m a little denim obsessed.

    I also like what they’re doing with the deco shape, although it looks like the slip is a little narrow in size range; Fan-tastic and Marvel look interesting; and the Deco Charm looks like a must have.

    • Erica Erica says:

      Daisy, the Deco Shape collection is fantastic! It’s refreshing to see a longer line item which keeps the midsection profile smooth. Most use boning/stays or lace which is not always discreet, especially if your dress is body-hugging. I’m excited to see if they’re going to expand that range in the future too.

  3. Juliet says:

    As a 28J (or maybe even JJ?), I can’t help but be disappointed with Freya. The styles I think are the cutest all stop at GG or H. And no Deco size expansion in sight, boo hiss!
    Freya bras helped me break out of the bra matrix, but as I move up the cup alphabet I feel left out.
    Erica, your criticism really hit the mark.

    • Erica Erica says:

      Juliet, I feel the same way as you in that so many of the designs I really loved stopped short of my Freya size or give me no leeway if the band runs lose.

  4. Bra Junkie says:

    Ahh, those longlines are so lovely, but only go up to a G! :( Probably better for my wallet though, if they were made up to a J cup I would but them all!

    • Erica Erica says:

      I have high hopes that the success of the Elomi Roxy Longline will push Freya to expand the cup sizes for their version so that the GG+ ladies can get in on the action. 😀

  5. Lia says:

    I’m excited about the expanded size range in the half-cup models. You’re right about the unimpressively limited GG+ options, but on the other hand, it’s also encouraging to see more 28Gs and GGs. Perhaps this is the first step toward a wider overall size range? We can hope. I also hope Freya sorts out their enormous bands this season — I always have to go at least -2 in Freya bras, sometimes -4 or even -6.

    For me, the standout item in this collection has got to be the Totally Tartan longline. I *need* it!

    • Erica Erica says:

      Lia, that is a fair point that they are starting to expand more into the 28 category which can only help increase size diversity. Hopefully, they’ll continue innovating and expanding with future seasons. :)

  6. sophie says:

    Amazing designs.. My favourites are Deco Honey and Shape, Ooh La La and Gem. In my opinion there are pretty much everything for everyone in this collection so they nailed it this time!

  7. Ashley says:

    Eh, the things I liked I am sized out of so I am not that impressed really. I mean a lot of them are very pretty, just not for me.

    • Erica Erica says:

      Ashley, I’m sure they’ll be something in one of the other collections which you like more. :)

      • Ashley says:

        Oh I am sure! I liked a couple of Elomi ones and I am eagerly anticipating Panache’s offerings since they make my beloved Jasmine and I seem to get the best fit from them.
        There was at least one Fantasie one I liked but I want to see how the Susanna I ordered does before I drool over those too much. (Said like a woman with a ll the money in the world, lol)

        • Erica Erica says:

          I’ve heard great things about the Susanna, and I did like the shape of the cups on the basque I tried. Fantasie is a great lingerie company, so I’m excited to hear how everything works!

  8. faustineli says:

    Fan-tastic is fantastic! I’ll pre-order that one for sure! Now they finally have a size that may fit me in padded half-cups (Freya tends to run stretchy)!
    I love the green Deco Honey, but I need to find my size in the Honey variation: 30GG in standard Deco makes the cups buckle at the bottom, and 32G I can close the band straight away.

    The Ooh La La is lovely, but the other designs I haven’t mentioned feel very much like retreads. I’ll keep my eyes on what else is up for this season in other brands, too…

    • Erica Erica says:

      Faustineli, I’ve heard some people say the Honey has a firmer band than the standard Deco so maybe the 32 would work in this case. The color is definitely worth the experimentation!

  9. braberliner says:

    Well, there are different styles and pretty longlines. But my favorite is Patsy in ballet pink.

    • Erica Erica says:

      That’s going to be a new basic which is exciting!

      • BraBerliner says:

        I tasted Patsy some weeks ago, but the wires are too short under armpits for me. Nevertheless I want to taste it again. I detected that same bras in different colors different fits. So I hope that ballett pink Patsy may fit me better. I totally agree that Patsy is upcoming to a new basic. In spring collection they are coral and turquise color and looking beautiful too.

        • Erica Erica says:

          Did you try the padded half-cup or the regular style? I’ve heard the balcony style (unpadded) has some fit issues, and I wonder if they will correct it for the pink. Hopefully, you can snag one which works perfectly for you. :)

          • BraBerliner says:

            I did try the padded half-cup. Wires of Freya’s balcony bras are too narrow. Otherwise some half-cups wires wide enough. I’ll try the turquoise one and when available the pink one and reply on my blog. Thanks for wishes.

          • Erica Erica says:

            I’ll be interested to read your findings! I love being able to read the different perspectives from other bloggers, especially on popular styles like this.

  10. sarah says:

    I heard on another Blog that Freya would be extending there sizes in all there Padded Half Cup bras to GG and H. It doesn’t appear that this is so :( Have you heard any news of this? I wear a 30gg in the deco and a 30H in some Cleo bras. I have tried the padded half cups in a 30G and I love the shape but the cup is wee bit too small. I really LOVE these bras and hope they do the size extension. By the way I love your Blog and when I go to NC to visit my Mom I will definitely come visit the store. Your Blog was the first step for me in proper bra fitting :) thanks a bunch!

  11. sarah says:

    Oops! You did say they would be doing a size extension. I am so happy! I really like the pink Patsy but I wish they were extending the Totally Tarten in Denim (I love it) I do not care for the Fan-Tastic! We want color!

    • Erica Erica says:

      Sarah, I was just about to let you know about the extensions! I agree that I would have wanted at least one of the options to be more colorful. I don’t mind the Fantastic or the Patsy, but neither one is really “me.” Something colorful would be great, but I am still happy they expanded the size range at all.

  12. Naira says:

    Flourish balcony would be my favourite of this collection, I love this mix of color. Decos are very pretty but i am not sure I want this style for myself… Erica, when will you post Panache and Cleo?

    • Erica Erica says:

      Naira, I am patiently (okay, not so patiently) awaiting Panache to update their retailer image pool so I can download them. If I don’t have them by the end of next week though, I’ll just scan from the catalog and update that post when they become available. I can say that the Superbra line went with a more muted aesthetic (think pale greens and pinks, spicy reds, and lots of creams) while Cleo kept true to their roots with more saturated colors and fun prints.

  13. RIn says:

    Freya…just shut up and take my money.

  14. AE says:

    Nothing in this collection makes me strongly desire it, which is good, because Freya doesn’t suit my shape (wires are just too weak to support larger cups). After the gorgeous Ivy and Just Flew In longlines which I hated to pass up, I don’t feel the slightest tinge of jealousy when viewing this collection.

  15. BBB says:

    Yeah, nothing thrills me with this collection. Disappointed that the longlines all stop at G-cups! Plus all the Deco pieces are lovely, but I can’t fit in any of them.

  16. Jes says:

    I am in love with all those styles, want want want! I do feel sorry for the ladies when it comes to sizing issues.

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