One of my personal highlights from the Curves Expo never occurred at the show or even related to New York. After two days at the show, my brain was saturated with new lines, fall fashion colors, and technical retailing details like minimum opening orders and replenishment options. When I arrived at the hotel room, ready for a drink at the bar and a good’s night’s sleep, the workaholic in me could not resist checking the store’s email. Waiting for me was a message from Anna of Comexim explaining the Polish brand not only wanted to import to the US but also wanted to develop a relationship with our store. I made a rather embarrassing, girlish noise which sounded suspiciously like a squeal. A week prior, I told my business partner/dad, Jason, how I should contact Comexim to ask about wholesale accounts in the US, and the “out of the blue” letter felt like a cosmic sign from the universe.
Polish lingerie companies are like the cool fashionistas on the playground who are so ahead of the trends they’re actually setting them. While UK companies are slow to expand to new bra frames, brands like Comexim are taking bold risks with pattern and developing designs which work as both a basic and a fashion item. No one does “beige” like Comexim with their interesting fabrics, atypical color selection, and thoughtful design flourishes. The Milk & Honey below, for example, utilizes a soft, flat lace with touches of rose and cream as well as embellished straps and over-sized bows.
In fact, Comexim innately understands flesh-tones are not universal and that more diversity is needed to represent a range of skin tones. As a result, they use neutral terminology like “Milk and Honey,” “Cappuccino,” “Coffee Flower,” or “Cocoa” instead of the rather insulting albeit popular “nude.”