In the past, I have often spoken passionately about how the media and the fashion industry, of which lingerie and bras are a part, manipulate women into feeling like they are never good enough. Negative language, a bombardment of photoshopped images, and an emphasis on young, thin, white models combine to create an atmosphere of homogeneity permeating most aspects of modern life. Nevertheless, while discussing the issue is vital to change, taking action is better. With this in mind, we updated many of the products on our storefront to include photos of normal, non-models wearing each of the styles without the generous aid of Photoshop.
Because we are a small business and cannot afford to pay anyone to model, my aunt, resident blogger Dezi, and I all volunteered to showcase how these products fit and look. As we grow, I hope to shoot our own professional photos to replace the stock images and increase the diversity on our storefront. Our intentions are to present potential customers with a better idea of how a bra truly looks as well as to prove there is no need to change the female form to make it more appealing to a modern audience.
Look for us to continue these positive changes in the future!
Erica, Debbie, and Dezi