An Important Website Update

Hello Ladies,

In the past, I have often spoken passionately about how the media and the fashion industry, of which lingerie and bras are a part, manipulate women into feeling like they are never good enough.  Negative language, a bombardment of photoshopped images, and an emphasis on young, thin, white models combine to create an atmosphere of homogeneity permeating most aspects of modern life.  Nevertheless, while discussing the issue is vital to change, taking action is better.  With this in mind, we updated many of the products on our storefront to include photos of normal, non-models wearing each of the styles without the generous aid of Photoshop.

Because we are a small business and cannot afford to pay anyone to model, my aunt, resident blogger Dezi, and I all volunteered to showcase how these products fit and look.  As we grow, I hope to shoot our own professional photos to replace the stock images and increase the diversity on our storefront.  Our intentions are to present potential customers with a better idea of how a bra truly looks as well as to prove there is no need to change the female form to make it more appealing to a modern audience.

Look for us to continue these positive changes in the future!

Erica, Debbie, and Dezi

 

An Important Website Update
Erica

Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.


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19 thoughts on “An Important Website Update

  • June 22, 2013 at 12:22 am
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    This update is most beneficial to women. Featuring women that showcase the bra/panty in an unaltered view will be valued by potential customers. Curvy Kate is a well known brand that features normal women in their product line and you should do well following this type of business model. We wish you luck with your small business and hope to see it expand. Feel free to post your products in our forum at BraShoppes for more exposure. Cheers!

    Reply
    • Erica
      June 22, 2013 at 11:24 am
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      I definitely admire how Curvy Kate uses fans of the brand to model, and we’re going to follow their example to an extent. We’re going to severely limit the photoshop on ours though and leave in the some of the imperfections which would otherwise be erased. I think it’s the most fair way to represent the products. 🙂 Thanks for the offer of adding out products. I’ll investigate that!

      Reply
  • June 22, 2013 at 10:31 am
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    That’s an awesome idea!

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    • Erica
      June 22, 2013 at 11:22 am
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      Thanks! It’ll be more awesome when we can put some additional time, money, and energy behind it too.

      Reply
  • June 23, 2013 at 9:32 am
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    That’s an amazing idea!

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  • June 23, 2013 at 7:36 pm
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    I really can’t describe to you how grateful I am for this, and how much it means. It is so, SO important! It is important for women and for girls, not just in terms of shopping but also in terms of self-esteem and social issues.

    From a shopper’s POV, it always seems to me that the women in the ads frequently have much smaller breasts than I do, so it’s impossible for me to see how the bra will look on truly large breasts. But from my perspective as a woman who cares about women and girls, it means so much to see you presenting images of normal, natural bodies.

    Thank you!

    Reply
    • Erica
      June 25, 2013 at 11:28 am
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      Thank you for those kind words of support, Ms. Pris! Hopefully, we can expand upon the models for our products in the future too so that they represent a broader range of ages, skin tones, and sizes. For now, however, we at least wanted to make a few small changes in how people can view the products. 🙂

      Reply
  • June 25, 2013 at 12:53 pm
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    Hi Erica,

    I think you could ask AbraThatFits on Reddit and Bratabase members for help. I’m sure those that live near you would volunteer to model 🙂

    Reply
    • Erica
      June 25, 2013 at 7:55 pm
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      Tamara, that is a great idea! I was thinking that when I have time/money, I’d offer people a free lingerie set or something. We’ll see what I can come up with because I would love to see this idea expanded in the future. 🙂

      Reply
  • June 25, 2013 at 9:37 pm
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    While I may not be the best candidate being young, thin, and white… I do have a pair of 28GG’s, love your store, and live only 10 min down the road!! 🙂

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    • Erica
      June 26, 2013 at 2:22 pm
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      Emily, we want to represent all models with the website, even if they are more mainstream in how they look. No woman should be excluded, so when we get more details on how we’d like to proceed, please consider us. 🙂

      Reply
      • June 26, 2013 at 6:25 pm
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        I’d love to!! I’ll keep my eyes peeled for future updates.

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  • June 26, 2013 at 9:52 am
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    I love you guys, this is amazing <3

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