With the general band and cup size sales for the store reviewed, analyzing the specifics of the best-selling bra sizes often confirms trends I already observed and aids in finding which core sizes deserve not only more available styles but also multiple units to prevent stock outtages and minimize reliance on special orders. However, in keeping with my desire to streamline the series this year, I eschewed my standard assemblage of bar charts with the cup size distribution for each band in favor of a single line graph showcasing the sales for all of the bands together. The simplicity of the unifying graphs allows you to see how each of the bands differs from the others in what cup sizes perform best as well as showcases the data lines contributing the classic Bell Curve created by cup size sales. (Note: For clarity and ease, I strictly utilized the UK sizing system and only focused on 28-46 bands.)
Hello and welcome back to our annual statistics series! . . . Or as I am tempted to call it “the blog post I keep trying to write but am always interrupted before I can finish!” Ordinarily, I break this discussion into two separate posts, one for the band sizes and one for the cup sizes. However, this year, in the interest of changing things up and including other elements into the statistical analysis, I have combined them into a unified post. Knowing which band and cup sizes generally sell best aids in selecting the overall range to focus new inventory (such as 30-40 DD-G), but analyzing the actual best-selling bra sizes assists in fine tuning that selection as well as knowing what sizes deserve multiples. So let’s get to it!
After a hectic two weeks, I finally sat down last night to draw the winners of our amazing giveaway! The anniversary sale was a big success, and it was wonderful to see so many of our customers stopping by to congratulate us on five years in business. Thanks again for always being so supportive of us and what we hope to achieve here. We have over 37 prizes to giveaway, so get your entry tickets ready!
As many of you know, we began working with Anna Pardal and Comexim several years ago with great success, starting initially with core items and then expanding to include specialized bras for clients. Initially, these customized bras were fully returnable, but because of the financial strain, we reevaluated and finally settled on our current special order policy. As much I as I adore Comexim, the ordering process has never been smooth. Anyone who has ordered through us has probably received some kind of apology email from me at one point or another for late shipments, missing items, incomplete alterations, and so on. Some orders are more problem-free than others, but every single bulk purchasing order has had at least one item that was not correct. When I place orders, I am the dictionary definition of meticulous. It takes me several hours to complete because I triple check (including pulling in my dad/business partner for fresh eyes) every order for even the smallest inaccuracy or unclear request. I also proof my Spanish repeatedly and use picture demonstrations where possible. However, once the order is submitted, I am no longer in control.
Our annual statistical series, which originated when store-related activities occupied a significantly smaller portion of my time, transformed over the years into a process I both love and loathe—love for the satisfaction it affords my inner math geek and analytical personality type who genuinely enjoys pouring through data and abstracting patterns and loathe for the overworked business owner who has to find time for sifting through large quantities of figures. Nevertheless, to even be celebrating five years of business, no matter how much time it tacks onto the analysis, is something of a mini-miracle for our small but ambitious shop. Examining the cumulative data demonstrates how much we have grown, not only in terms of sales figures but also in size and style assortment. Before we delve into the statistics, however, I wanted to make a few preemptive comments in the hopes of lending some perspective to the actual numbers. (Note: If you haven’t already seen our post on the giveaway, do so now as there is still time to enter.)
Kristen Allen contacted me a few months ago about a potential Pop Up Shop at the store for her bust-friendly clothing designs, and I was immediately intrigued by what she hoped to offer customers. Bust-friendly fashion is obviously a subject about which I feel passionately because I have spent the better part of my life struggling to fit into clothing designed for a different body shape than my own. My first properly fitting button-front shirts came from Poland and then Campbell & Kate, and they opened my eyes to not only how sharp a tailored shirt looks but also how confident I felt wearing them. To see another entrepreneur bringing her own perspective to the industry, especially an approach which focuses on Made in the USA products, was fabulous, and I knew immediately I wanted to help however I could. As a result, we’re starting off with an interview where Kristen dishes on her motivations, her mistakes, and how fabulous it is to live in NYC, and then later, I will have a review of one of her classic shirts! Oh, and did I mention that if there is enough interest we’re going to host a Pop Up shop here? If you’re interested in seeing her come to NC, please comment, email, or message me because this is an opportunity I would love to take advantage of for our customers. Stay cool in the heat everyone!
The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
Fussy Busty and I first internet-met a few years ago when she started her fabulous blog, and she has always been a warm, generous person. In fact, we were part of a secret Santa exchange one year, and she knitted me a coffee cup cover with the store’s iconic pears stitched onto them! Recently, she embarked on a new journey in her life as a work-at-home mom and small business owner. Fussy translated her enjoyment for sewing into a custom-clothing business for children and adults, and her adorable daughter is often found modeling the latest designs. Because so many of us struggle to find properly fitted garments, a business which offers the option of purchasing custom-made clothes at an affordable price is one I am keen to support. Not to mention, all of you know by now that I adore family-owned businesses, made in America products, and anybody willing to do something different in the clothing industry. Naturally, I am loving what Fussy is hoping to achieve here, but I especially loved how candidly she spoke about the trials of working from home and raising a child. Oh, and did I mention she made me a dress? A dress that channels my favorite writer even? It’s en transit now, and I’m totally doing this:
Regardless of your feelings on the issue, I think we can all agree that the modern woman is often encouraged if not outright shamed into not allowing her nipples to show through any clothes. Whether you find an erect nipple obscene or natural is another post entirely, but for today’s purposes, I want to talk about a simple accessory that offers comfortable, long term nipple concealment: the nipple cover! Nipple covers are easy-to-use accessories available in a variety of mediums, sizes, colors, and price points, and all of them (*spoiler alert*) are designed to discreetly hide nipples under clothes. Many times in the shop we hear clients refuse to consider any bras that are not at least lightly padded because of this concern; however, padded bras, especially ones utilizing molded foam, can not only present significant fit challenges but are also unavailable in many sizes. Depending on the nipple, even more forgiving spacer fabric bras can be too thin, leaving customers scrambling to fit into a heavily padded cup all for the sake of their nipples! Wouldn’t it be nice to wear any style of bra you want? Or to purchase bras because they fit and support the best, regardless of the fabric? Most nipple covers range in price from $10 to $40 per pair and are available as either a cloth pad or a silicone gel, but for today, we are focusing on Chippey’s Chips whose gimmicky but playful slogan is “Chips for your nips when you’re in a crunch.”
Flash back to 2002. I was 16, a senior in high school, and on a desperate hunt for dress to wear to my prom that was not neon, a potato sack, or too revealing. Everything I tried in my increasingly self-defeating quest would not zip over my boobs in the size which fit my waist, and after two hours of tedium and disappointment, I nearly cried when I stumbled upon a hidden size 12 dress, out of place and wedged between two spaghetti strap dresses (uh, no). My prom salvation was a sleeveless, A-line dress in an ethereal silver color, and the best part? A corset-style back which laced up as tight as I needed it around the waist without mashing my breast tissue into an unflattering blob. Sold!
Since then, I’ve often wondered why we don’t see more flexible sizing and fit elements incorporated into designs for clothing, whether that means a lace-up back, a tie element, or something else I’m not creative enough to conceive at the moment. Imagine how much easier clothes shopping would be if you had the ability to tighten or loosen certain areas of a garment without resorting to alterations. Patricia of Bolero Beachwear, who has been flush with new ideas the last few moments, tackled this problem and created the Princess Ella Dress, a knee-length A-Line dress with a wide sweetheart neckline and corset back with interchangeable ribbons.