Riveting though they may be, I am departing from our statistical analysis series in favor of supporting a topic close to my heart: diversity in lingerie. A few months prior, I wrote an article on how I believed token diversity ensured the bulk of fashion models stayed within the same limited body parameters while still allowing companies to claim they were “diverse.” Embracing true diversity means featuring models ranging in body shape, size, skin color, age, ability levels, and even gender identities. Frustrated with the persistent homogeneity of models, June of Braless in Brasil pioneered the #DiversityinLingerie campaign to alert manufacturers to how many women are not represented by their brand imagery. Below is the lovely introduction she wrote for the movement:
I’ve been thinking a lot about how diversity is lacking in lingerie (well, in a lot of other areas too but this is my area of expertise). It’s extremely rare to see women of color, older women, women with disabilities, women with tattoos, women with scars/stretch marks or women with the wrong body types.
Blogging helps to some extent, but still the vast majority of us bra bloggers out there are young, white, and relatively attractive. As a mother in her 30s, I know I’m one of the older ones and one of the very few who has a significant amount of lose skin, stretch marks etc. It’s ironic because the women with the most buying power tend to be older and it’s not like women of color or ones that don’t fit in the common “standard of beauty” don’t want lingerie either!
It’s time we take a stand against this.
The lingerie world has been incredibly receptive to feedback, often expanding styles offered, adding new sizes, or even providing fashion favorites as new basics, and I feel this campaign presents yet another opportunity to aid manufacturers in understanding what we, as consumers, want to see from them. Realism in lingerie photos promotes the human form as it is without imposing harmful expectations of what it should be. We are good enough as we are, and fashion companies need to take notice and embrace the call for diversity.
For our contributions, resident blogger Dezi and I joined together for a side-by-side picture to show diversity in action. Our body types and skin tones are totally different, and I sport more tattoos than her. Yet, when you look at the picture, it’s clear we each have a place in the lingerie world. Furthermore, I added a solo picture of my side tattoo because I want to see more models able to display tattoos during promotional shoots instead of having them concealed. I have never found the gorgeous Georgina of Fuller Figure Fuller Bust‘s tattoos to be anything but complementary to her photos, and I know other women feel the same.
We encourage all women to let their voices be heard, and if you would like to join us in the campaign, snap a photo of what you feel comfortable showing and include the hashtag #DiversityinLingerie in the picture. Share it on twitter or email me directly, and I’ll include it on the blog. Also, don’t forget to support the other bloggers participating in this amazing campaign. As more entries become available, I’ll continue to update this list, so check back for future updates.
Braless in Brasil Pt 1
Braless in Brasil Pt 2
Les Gros Bonnets
By Baby’s Rules
The Full Figured Chest
Under the Unders
Bras and Body Image
The Absurd Curvy Nerd
The Lingerie Addict
Busty & Thrifty
Pretty Big Bras
Diamonds and Steel
The Breast Life
The Curves Have It
The Chocolate Plushie
Two Cakes on a Plate
Butterfly CollectionQuest for the Perfect Bra
That Bra Does Not Fit Her
More Sand in my Hourglass
Les seins du Spinx
Invest In Your Chest
Weirdly Shaped and Well-Photographed/Voluptuously Thin
The Full Figured Chest/Wide Curves
Well-Fitting and on Instagram
Finally, the purpose of this movement is to alert manufacturers to the demands for diversity and is not, in anyway, a segment of the “real women” campaigns. All women are real women, and all women, even those meeting the current standards, deserve to be represented in the lingerie community.
P.S. We have some reader submissions too!