Hello Ladies,

Riveting though they may be, I am departing from our statistical analysis series in favor of supporting a topic close to my heart:  diversity in lingerie.  A few months prior, I wrote an article on how I believed token diversity ensured the bulk of fashion models stayed within the same limited body parameters while still allowing companies to claim they were “diverse.”  Embracing true diversity means featuring models ranging in body shape, size, skin color, age, ability levels, and even gender identities.  Frustrated with the persistent homogeneity of models, June of Braless in Brasil pioneered the #DiversityinLingerie campaign to alert manufacturers to how many women are not represented by their brand imagery.  Below is the lovely introduction she wrote for the movement:

I’ve been thinking a lot about how diversity is lacking in lingerie (well, in a lot of other areas too but this is my area of expertise).  It’s extremely rare to see women of color, older women, women with disabilities, women with tattoos, women with scars/stretch marks or women with the wrong body types.

Blogging helps to some extent, but still the vast majority of us bra bloggers out there are young, white, and relatively attractive.  As a mother in her 30s, I know I’m one of the older ones and one of the very few who has a significant amount of lose skin, stretch marks etc.  It’s ironic because the women with the most buying power tend to be older and it’s not like women of color or ones that don’t fit in the common “standard of beauty” don’t want lingerie either!

It’s time we take a stand against this.

The lingerie world has been incredibly receptive to feedback, often expanding styles offered, adding new sizes, or even providing fashion favorites as new basics, and I feel this campaign presents yet another opportunity to aid manufacturers in understanding what we, as consumers, want to see from them.  Realism in lingerie photos promotes the human form as it is without imposing harmful expectations of what it should be.  We are good enough as we are, and fashion companies need to take notice and embrace the call for diversity.

Bras in photo: A 30F Masquerade Rhea and a 30J Parfait Charlotte

For our contributions, resident blogger Dezi and I joined together for a side-by-side picture to show diversity in action.  Our body types and skin tones are totally different, and I sport more tattoos than her.  Yet, when you look at the picture, it’s clear we each have a place in the lingerie world.  Furthermore, I added a solo picture of my side tattoo because I want to see more models able to display tattoos during promotional shoots instead of having them concealed.  I have never found the gorgeous Georgina of Fuller Figure Fuller Bust‘s tattoos to be anything but complementary to her photos, and I know other women feel the same.

Tattoos, tan lines, stretch marks, blemishes, and hair/makeup at the end of a long work day!

We encourage all women to let their voices be heard, and if you would like to join us in the campaign, snap a photo of what you feel comfortable showing and include the hashtag #DiversityinLingerie in the picture.  Share it on twitter or email me directly, and I’ll include it on the blog.  Also, don’t forget to support the other bloggers participating in this amazing campaign.  As more entries become available, I’ll continue to update this list, so check back for future updates.

Braless in Brasil Pt 1
Braless in Brasil Pt 2
Les Gros Bonnets
Wide Curves
By Baby’s Rules
The Full Figured Chest
Curvy Wordy
Under the Unders
Muscular Hourglass
Bras and Body Image
The Absurd Curvy Nerd
Fussy Busty
The Lingerie Addict
Anytime Yoga
Busty & Thrifty
Pretty Big Bras
Diamonds and Steel
The Breast Life
The Curves Have It
KathTea Katastrophy
Scarlet’s Letter
The Chocolate Plushie
Two Cakes on a Plate
Huffington Post
Butterfly CollectionQuest for the Perfect Bra
That Bra Does Not Fit Her
More Sand in my Hourglass
Angela Friedman
Les seins du Spinx
Invest In Your Chest
Weirdly Shaped and Well-Photographed/Voluptuously Thin
The Full Figured Chest/Wide Curves
Bra Queen
Well-Fitting and on Instagram

Finally, the purpose of this movement is to alert manufacturers to the demands for diversity and is not, in anyway, a segment of the “real women” campaigns.  All women are real women, and all women, even those meeting the current standards, deserve to be represented in the lingerie community.


P.S.  We have some reader submissions too!

From one of our customers/readers! Photo by Kristine Wahner


Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.

14 thoughts on “#DiversityInLingerie

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  • August 22, 2013 at 3:56 pm

    Wow Erica you have a great figure I love your Tattoo. Diversity in Lingerie is very important. We have to be very comfortable in what we wear. I’ve always being angry with the detail, design and work that goes into the lingerie today but its hidden underneath our clothes. However I enjoy how it makes me feel and a great sense of confidence.

    • Erica
      August 22, 2013 at 4:34 pm

      Thanks, Michelle! Lingerie does give a great confidence boost to all women, so I’m glad to see so many people participating and showing how diversity can only be a good thing for manufacturers.

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  • August 23, 2013 at 1:59 am

    Whoa, you look amazing! Great blog and seriously great picture.

  • August 24, 2013 at 10:57 am

    The contrast picture between you and Dezi is beautiful. From left to right: Tan skin vs. pale skin, un-toned abdomen vs a flatter more toned abdomen [have you been working out?], un-tattooed vs. tattooed, smaller chest vs. larger chest. I could continue pointing the differences out but I’d rather draw attention to the fact that you both are beautiful and the lingerie compliments you both well.

    And the tattoo picture of you! Hello! You are very stunning. I normally don’t like large pieces that take up a lot of body canvas but your side piece is breath taking. I would love to see you do a sheer babydoll where the tattoo hints out from underneath. Your tattoo artist should have thanked you for giving them such a gorgeous medium.

    As to the topic, companies need to feel the sting of not being more diverse. It won’t happen because they target the media driven mainstream image of what women are suppose to look like and toss the rest of us enough scraps to keep us coming around begging for more. I wish I could find the article I read last year that quoted a VS head marketer saying, “Our target is women between ages 16 and 28 and body size of 0-8”. [paraphrased] It appears that most bra manufacturers, ones that have been around for more than 10 years, also target that demographic as well as adding in ‘Caucasian’ when it comes to describing a bra as ‘nude’. I am black! Nude is not my nude. I am wearing 34Js that have to be altered because I could wear 28 bands but try finding that! Wake up brands and notice that not all women desire to match the look of your photoshopped models!

    • Erica
      August 24, 2013 at 3:45 pm

      Thank you so much for your kind words! Dezi and I knew we wanted to showcase the diversity in action since we are definitely very different in size, shape, and skin color. Diversity does work if manufacturers would give the concept a chance!

      I am a big fan of yoga and walking, but otherwise, that’s about it. Yoga helps me unwind and recenter, so I turn to that for mental and physical health reasons. 🙂 My tattoo artist actually used a photo of my artwork in his portfolio. He drew the entire tattoo on my side in sharpie. I told him what I wanted, and he took it from there. Totally brilliant guy!

      It’s a such a shame that you’re stuck trying to buy bras in 34 bands when you really need something smaller. Companies need to listen up and start creating more options. Astrid from Les Gros Bonnets and I were talking about the higher cup size problem on the blog about bra sizes, and we both agree that it would be great to see a company specializing in H+ cup sizes. Scalability would be less of an issue, and we could start finding bras that actually fit the demographic well.

      Thanks for commenting and supporting the campaign!!!

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  • August 29, 2013 at 8:55 pm

    Wonderful post. I seem to love everyone’s post for Diversity in Lingerie as it’s just what it is, it’s all diverse and simply beautiful.

    Although, I especially love your topless photo, that tattoo is beautiful and the angle that’s taken is simply wonderful. I couldn’t even tell that it was the end of a work day until I read the description under it. <3

    • Erica
      August 30, 2013 at 4:47 pm

      Thanks Izzy! 🙂 This has been a tremendous experience, and I hope the overwhelming support reaches the attention of manufacturers and inspires positive change!

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