Every year I field dozens of questions both in person and on the phone about whether we will provide summer salvation to people fed up with generic bathing suits and finally offer bra sized swim in the shop. Until now, my answer has been an ever hopeful “Maybe next year!” For me, the research, planning, and ultimate introduction of swim has been an emotional roller-coaster ride bringing on all the feels, both good and bad. At the crest, I am extremely proud of the shop and of myself for succeeding enough to finally bring in something all of you have been needing so desperately, but at the drop, I am second-guessing myself, wondering if it will be a mistake, and over-analyzing every decision. It certainly didn’t help that I caught “the crud” which developed into bronchitis right in the middle of when I needed to assemble the many components of our . . . wait for it . . . keep waiting . . .
I originally intended for the crowd-source campaign to begin earlier in February, but as my lovely friend Patricia notes “Life is all about how you handle Plan B.” I can say for certain that “Plan B” started a bit rocky with a teary meltdown wherein I cried out melodramatically and asked the universe “Why now?” My fragile emotional state was further exacerbated when some creature munched on my furbaby Mordecai DuCat. Dr. Cates at Westbrook Animal Hospital and her wonderful staff took exceptional care of him, even after he bit AND peed on them. That’s dedication, people. Mordy recovered well and is back to his completely ornery self, but suffice it to say, this campaign was no easy feat. I also struggled through the process all while experiencing a powerful sense of deja vu. Eventually, I realized the seemingly endless questions and requirements reminded me of applying to college and graduate school where you’re so worried about whether the essays are insightful and provocative, your supplementary materials are completed, and oh, did I just misspell my own name? Or, in this case, I misspelled “swimming” on our original graphic. No joke. I also shot our campaign video below with a full blown fever, as in sweat literally rolling down my neck. Thank goodness I completed the sections quickly; otherwise, everyone would have thought I jumped in the pool before shooting:
- Without a successful campaign, our swimwear options will focus primarily on core colors and sizes with a reliance on special orders. Ordering takes time, meaning a chance of no instant gratification on the day you shop.
- Allocating most of my spring budget to swim also means our in-store selection of intimate apparel will not change much until swim season replenishes my cash flow. As a result, without your contributions, we will not be expanding to new lines, styles, or sizes until after summer.
- Contributing to the campaign is risk-free. We’re literally giving everyone who donates store credit in the amount donated plus $5. You do not lose anything by donating, even if you do not want a swim piece. You can also earn extra perks by donating more, such as coupons for 5%, 10%, or 15% off an entire purchase.
- If you do contribute, double check you select your perks at checkout. I created a list of people who never selected a perk, but the more people who use Indiegogo’s software, the easier it will be to send perks once the campaign finishes.
Finally, thank you again for the ongoing support both with the shop and with this project. With your help, I am confident we can take the store to a whole new level this year!