Remember my annual stats series? No? I don’t blame you seeing as how I started it back in August during a streak of productivity and over-ambitiousness which was ultimately sidelined by the damn move I keep mentioning. Anyway, the store has been unusually quiet, even for a traditionally slow month, and while that bodes poorly for sales, I seized the opportunity to slog through my expansive “To Do” list and revisit my statistical posts. Originally, I planned to divide the content into two smaller, more manageable blogs, but sheesh, how many do we really need? I have so much more content to work on and post that I think we’ll close here with an abundance of cool information on our best-sellers, our up-and-comers, and even our down-and-outers. (Previous entries were: A Guide to Interpretation, Band & Cup sizes, and Best-Selling Bra Sizes.)
“You have way too many books,” my brother, uncle, and cousin all stated repeatedly during my recent move. My book collecting, or hoarding depending on who you ask, began early and never abated, even with the advent of e-readers. Despite the convenience and ease of a Kindle (which I do own), I stubbornly cling to my books, preferring the nostalgic weight of the binding in my hands as I breathe in the musty swirl of ink and paper. My passion for books began with my parents who encouraged me to both value reading and develop my own tastes. They trusted me to pick my own selections, placing precious few limitations on what I could or couldn’t read and allowing me to gravitate to the topics and authors I enjoyed most. I visited the library often, but I also perused my parents’ personal collections for new material too (well, the ones not hidden on higher shelves or in closets *cough* Gerald’s Game *cough*).
If you follow the blog, you may recall a certain heartfelt post I wrote about how depressed I was and how people, some of whom I never met, came together to lift my spirits and restore my faith in the world around me. It was poignant for me to write, and I loved every word of it. And then, freakin’ Lunar Pages upgraded my server without telling me or doing a proper back-up and lost TWO WEEKS worth of comments and posts, including the aforementioned one. So, those gratitude filled words now reside in the ether of the universe but not on the blog. Since I’m not in the same place emotionally as when I wrote them, I am not going to recreate the post. Instead, we’ll do the TL;DR thing and say: I was sad. You guys made me happy. Thank you!
You may recall earlier in the summer, I posted a blog explaining that I was currently deciding between refinancing my existing home and moving elsewhere, and much to my chagrin, I have spent the better part of the summer in a kind of limbo unsure where I would be at the end of the year. The entire situation has been extremely stressful for many reasons, and for the process to coincide with our busiest time of year only compounded the anxiety. My goal was to minimize the impact of moving on store hours, but there were several occasions where I needed to either close for the day or leave early. Unfortunately, in order for the store to be open, I need to physically be there, and when you are simultaneously exploring options for refinancing, selling a home, and finding another, it’s not always something that can be done from the comforts of a sales counter.
With the general band and cup size sales for the store reviewed, analyzing the specifics of the best-selling bra sizes often confirms trends I already observed and aids in finding which core sizes deserve not only more available styles but also multiple units to prevent stock outtages and minimize reliance on special orders. However, in keeping with my desire to streamline the series this year, I eschewed my standard assemblage of bar charts with the cup size distribution for each band in favor of a single line graph showcasing the sales for all of the bands together. The simplicity of the unifying graphs allows you to see how each of the bands differs from the others in what cup sizes perform best as well as showcases the data lines contributing the classic Bell Curve created by cup size sales. (Note: For clarity and ease, I strictly utilized the UK sizing system and only focused on 28-46 bands.)
Hello and welcome back to our annual statistics series! . . . Or as I am tempted to call it “the blog post I keep trying to write but am always interrupted before I can finish!” Ordinarily, I break this discussion into two separate posts, one for the band sizes and one for the cup sizes. However, this year, in the interest of changing things up and including other elements into the statistical analysis, I have combined them into a unified post. Knowing which band and cup sizes generally sell best aids in selecting the overall range to focus new inventory (such as 30-40 DD-G), but analyzing the actual best-selling bra sizes assists in fine tuning that selection as well as knowing what sizes deserve multiples. So let’s get to it!
After a hectic two weeks, I finally sat down last night to draw the winners of our amazing giveaway! The anniversary sale was a big success, and it was wonderful to see so many of our customers stopping by to congratulate us on five years in business. Thanks again for always being so supportive of us and what we hope to achieve here. We have over 37 prizes to giveaway, so get your entry tickets ready!
As many of you know, we began working with Anna Pardal and Comexim several years ago with great success, starting initially with core items and then expanding to include specialized bras for clients. Initially, these customized bras were fully returnable, but because of the financial strain, we reevaluated and finally settled on our current special order policy. As much I as I adore Comexim, the ordering process has never been smooth. Anyone who has ordered through us has probably received some kind of apology email from me at one point or another for late shipments, missing items, incomplete alterations, and so on. Some orders are more problem-free than others, but every single bulk purchasing order has had at least one item that was not correct. When I place orders, I am the dictionary definition of meticulous. It takes me several hours to complete because I triple check (including pulling in my dad/business partner for fresh eyes) every order for even the smallest inaccuracy or unclear request. I also proof my Spanish repeatedly and use picture demonstrations where possible. However, once the order is submitted, I am no longer in control.
Our annual statistical series, which originated when store-related activities occupied a significantly smaller portion of my time, transformed over the years into a process I both love and loathe—love for the satisfaction it affords my inner math geek and analytical personality type who genuinely enjoys pouring through data and abstracting patterns and loathe for the overworked business owner who has to find time for sifting through large quantities of figures. Nevertheless, to even be celebrating five years of business, no matter how much time it tacks onto the analysis, is something of a mini-miracle for our small but ambitious shop. Examining the cumulative data demonstrates how much we have grown, not only in terms of sales figures but also in size and style assortment. Before we delve into the statistics, however, I wanted to make a few preemptive comments in the hopes of lending some perspective to the actual numbers. (Note: If you haven’t already seen our post on the giveaway, do so now as there is still time to enter.)
Kristen Allen contacted me a few months ago about a potential Pop Up Shop at the store for her bust-friendly clothing designs, and I was immediately intrigued by what she hoped to offer customers. Bust-friendly fashion is obviously a subject about which I feel passionately because I have spent the better part of my life struggling to fit into clothing designed for a different body shape than my own. My first properly fitting button-front shirts came from Poland and then Campbell & Kate, and they opened my eyes to not only how sharp a tailored shirt looks but also how confident I felt wearing them. To see another entrepreneur bringing her own perspective to the industry, especially an approach which focuses on Made in the USA products, was fabulous, and I knew immediately I wanted to help however I could. As a result, we’re starting off with an interview where Kristen dishes on her motivations, her mistakes, and how fabulous it is to live in NYC, and then later, I will have a review of one of her classic shirts! Oh, and did I mention that if there is enough interest we’re going to host a Pop Up shop here? If you’re interested in seeing her come to NC, please comment, email, or message me because this is an opportunity I would love to take advantage of for our customers. Stay cool in the heat everyone!