In conjunction with the bralette trend sweeping the lingerie world, many retailers are fielding more and more requests for normal wireless bras. During our first two years of operation, the stock of wireless bras in the shop was abysmally, embarrassingly low because demand was non-existent when compared against traditional wired options. However, in the last year, we have seen tremendous growth in the need for wireless bras, leaving me scrambling for a strategy to expand successfully. Comparatively, wireless customers still occupy a lower percentage of sales, and even factoring in the demand we are presently unable to meet, I estimate that at most wireless requests would only occupy approximately 15% of cumulative bra sales. Despite the lowness, the aspect worth noting is that before last year, wireless accounted for less than 2% of bra sales, meaning the increase itself is phenomenal. However, the inherent challenge for me as a retailer is to manage our budget for stocking more wireless options, knowing that for every dollar I spend on this market, I am taking away from a wired style which may sell better or faster. Furthermore, like underwire bras, there are multiple sizes which need to be represented as well as different breast tissue types, colors, and budgets. As if the challenge did not seem insurmountable as it is (so much so that I have questioned whether I even want to tackle it all), there is the added issue of finding quality, affordable wireless bras that fit well and meet the demands of our customers.
Sizing & Fit: My current size, thanks to weight transition, is somewhere between a 30 and 32 band and either a UK H or HH cup. Because Kristina is not available in 30 bands, I opted instead for the US 32K (UK 32H). You’ll recall I also ordered a Fit Fully Yours Nicole See Thru Lace in size 32J which fit beautifully, and I hoped Kristina would work well too. The band on Kristina feels truer to UK sizing than Nicole, which ran firm, and while I can wear it on the loosest setting, I prefer the anchorage and support better on the middle hooks. Furthermore, all of my breast tissue is contained without any overflow (despite some shadowing on the video), and I completely fill out the entire cup fabric—an important element with wireless bras since the cups pucker easily if they are even slightly big.
Wireless bras in higher cup sizes almost never offer center tacking, and as such, tissue often spills inward at the center without separation. With Kristina, Fit Fully Yours utilizes a classic four section cup design composed of two lower cup sections attached by a vertical seam for lift, a side panel to pull tissue inward, and an upper cup for contouring. Many cut-and-sew wireless bras employ this basic pattern, including the Elomi Cate and Goddess Keira, because it manages to offer good lift and center projection. The profile is pointier than what I normally wear, but the support and shape look more natural and flattering under clothes.
Kristina also employs a thick elastic band at the bottom of the cups to anchor to the ribs without rolling or flipping, and I appreciate the way the cup is tall enough on the sides to hold in the tissue without being high enough to rub or chafe. The wings are wide and comfortably support and smooth the back without the use of a side stay. Personally, I love the extra support provided by a side stay; however, in wireless design, side stays are a sticking point for many clients. Literally. In wireless bras, side stays keep breast tissue in the center of the cup rather than allowing it to slide backward into the side, but if you choose to wear wireless for comfort or health reasons, side stays are frequently viewed as a faux-wire substitute bent on recreating the same issues the customer wished to avoid. So many of my customers inform me they cut out the side stays after the first wear or two because of discomfort. As a result, I think Fit Fully Yours wisely omitted them and will avoid potential comfort issues later. Finally, the back closes with three hook-and-eyes for added stability, and the fully adjustable straps do not roll or dig into my shoulders.
Materials & Design: Kristina is marketed as a “cotton” bra, which I find somewhat disingenuous. A quick glance at the materials tag reveals there is only 9% cotton in the largely poly-blend fabric. While the cotton does increase how breathable the fabric is, I would have never known there was a cotton component outside of the marketing. In my opinion, marketing a bra for its cotton content should be reserved for bras with at least a 25% cotton component. There’s also a touch element, with many people associating a cotton bra with the feel of knits or tee shirts.
Having said that, I do really like the fabric itself. The weight is a perfect balance between being heavy and sturdy enough to support the fuller-bust without being overly thick and hot (I’m looking at you, Elila 1305). The elastic and other bra components like the straps and wings are comfortable and non-abrasive too, and everything feels and looks high quality. I have seen multiple Fit Fully Yours bras in person now, and the brand clearly places a strong emphasis on ensuring they produce superior products. The elastic underband is firm without feeling scratchy, the powernet wings pull in tissue and feel secure, and the overall seaming and construction here is solid.
Aesthetically, I like that they wanted to spice up the design with a delicate floral embroidery, but I think this will make the bra more visible under thinner clothing. I would like to see them use a flatter textural element because my clients are conscientious of visible seams and embroidery. Kristina is very much the classic soft cup bra, thoughtfully designed and improved by Fit Fully Yours attention to detail and high quality materials for around $50. The size range is also pretty impressive, and I hope they expand core colors in the future since beige is currently the only option. Overall, Kirstina is firmly in my potentials list for addressing wireless demands, particularly for the lack of side stays, affordable price point, and exceptional quality level.