Product Review: Freya Fearne

Hello Everyone,

In what was one of the closest polls we have ever asked on Facebook and Instagram, the Freya Fearne review narrowly beat out the Sculptresse Candi to earn the prestigious position of first in my expansive review queue. Thank you to everyone who commented and participate in the poll! Freya and I started as lingerie besties but drifted apart as my upper tissue became fuller and my cup size bumped up above the GG range. Their super cute and fun designs often featured wide wires, higher sides which rubbed my underarms, a splayed profile, and an interesting downward pointing shape, like my boobs were checking out what color my toenail polish was today. They also were lacking in innovation, content to rest on their past victories and recycle bra frames from season to season in the form of new prints and colors. At some point, my reviews felt rehashed, as though I was revisiting the same bra over and over with the same critiques. We parted ways, but I was ever hopeful for a joyful reunion. When they released the magnificent Hero, I cautiously hoped more change was on the horizon. My faith was rewarded because Freya retooled some of their classic designs to fit better, especially in higher cup sizes, by listening to consumer and bra fitter feedback.

(I may be in the mood to watch Tombstone but am restraining myself to work on this post.)

With my weight steadily ticking upwards this year from both dietary and hormonal issues (carbs apparently aren’t my friends), my size has been in a steady state of flux, and I find myself in a common position: between sizes. More specifically, I have fit comfortably into UK sizes 32H, 32HH, 34GG, and 34H depending on the bra. Given Freya’s history of stretchier bands and more generous cups, I opted for the 32H which fits like a dream. The band is comfortably snug on the loosest set of hooks, anchoring to my body and providing lift and support, and the cup does not have any overflow, gaping, or puckering. The general shape of the underwire and cups pairs better with my body. My center-heavy boobs have little tissue on the side ribs, and I have a connective breast tissue in the middle of my chest. I guess one could argue I literally have a uniboob. This shape presents problems with some bras because I need side support to keep the fuller tissue forward, but I don’t need an overly wide underwire on the side. Furthermore, in the center, I also need a narrower gore with projected cups to allow tissue to stay in its natural forward shape. Oh and if I could get a gore that’s not too tall so as to clip that connective boob tissue too please? ‘K, thanks! So, see, dear readers, we’re all a bit picky sometimes when it comes to bras. You are not alone.

Older Freya styles and I were fighting each other a bit too much, hence the aforementioned fit and shape issues; however, the Fearne plunge balcony bra is pretty awesome. For starters, the underwires aren’t super wide. Are they as narrow as I need? Nah, but I do not experience poking or digging (deal-breakers for me) nor do they pull the upper cup painfully into my underarm when I move (yet another deal-breaker). I am one of those people who does not require a 100% perfect fit. Otherwise, I’d never have anything but Comexim, and while I do love Comexim, I also love choice. If a wire is slightly wide for me, my only issue is whether it creates comfort issues for me. Fearne does not. In fact, the bra is a lightweight, supportive, comfortable basic style. The center gore is narrower and less splayed with deeper cups to keep breast tissue forward, and rigid side fabric promotes added support. The general shape created by the bra is rounded and lifted with a moderate coverage fit. The center gore, in particular, narrowly misses that connective boob tissue I mentioned.

Freya Fearne Plunge Balcony, UK sizes 28-38D-J, 30-36JJ-K

Fearne is a new core collection from Freya too, which also includes a padded half-cup style, and I absolutely love Freya for working more with continuity styles. As a retailer, I carried Freya frequently when we first opened, but I was always chasing fashion from season to season because basic options were limited in many bra frames. Fashion is fun and vibrant and perks up the store, but eventually you have miscellaneous sizes you need to mark down. Then, there’s the whole “Oh this is so cute, but does it come in beige?” question. Freya’s decision to invest in core style is a breath of fresh air.  Moreover, the Fearne is an affordable entry, clocking in at $58. You may have noticed bra prices increasingly steadily over the last decade. There is a complex explanation befitting a different post, but suffice it to say, the reasons reflect increased prices on fabric, rising labor costs especially as companies ensure products are made ethically, and new innovations to improve designs. Of course, it also means if you’re a fuller-busted person, a $58 pretty bra is becoming a low end price point.

From an aesthetic perspective, Freya maximizes its materials here for a basic style with enough thoughtful details to keep the design from being too plain. The sheer mesh upper cup with a dot print contrasts the subtle cream and white fern print on the two-section lower cup that also carries onto the straps.  The straps themselves are half-textured in the back and half-patterned in the front but are fully-adjustable, wide, and supportive. Placed closer in the back, they pull away from the shoulder while also feeling secure. Standard powernet mesh wings are breathable and comfortable while three hook-and-eye closures in the back lend stability. One request we have fielded frequently in the shop is for bras with a decorative straps so that if they show, they don’t scream “Bra Strap!” I think Fearne’s balance of print and ruffled texture is a nice option, and in black, it’s even more subtle.

Speaking of the colors, Fearne in this lighter variation reads white more than cream which looks gorgeous on most skin tones while the bluish charcoal and black color is a a flattering but subtle alternative to a classic black bra.  That said, a lot Freya’s core is essentially a white/black split, and while this is not a critique of Fearne, I’d like to see a third flesh-tone option somewhere. It doesn’t have to be that classic yellow-beige that Eveden favors (Seriously, don’t use it, Freya), but it could be something else like the mocha from the Deco Vibe or a Cappuccino color like Panache used with Chi Chi.  Oooh, or maybe they could take a cue from German-brand Anita and make a range of skin tones in a core bra style!

Overall, the Fearne plunge balcony bra is a great new entry into the Freya collection, and I’ve been pleasantly surprised how much I enjoy it!

Erica

 

Product Review: Freya Fearne
Erica
Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.
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23 thoughts on “Product Review: Freya Fearne

  • January 21, 2017 at 11:33 am
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    I’m excited to try this. I’m in a 36G now. I’m hoping that my gynecomastia stabilizes soon. But, until then, I’m glad that you’re still showing great options. Lately, I’ve been moving away from molded cups and into cut and sew. It gives me a better shape. Thanks again.

    Aboywithgirls

    Reply
    • Erica
      January 21, 2017 at 4:54 pm
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      Give it a shot, Corey! I also liked the Hero from them, and I have a review from Sculptresse on the horizon of the Candi which was also quite nice. Cut-and-sew just seem to work better for most people, but it’s also hard to break away from the molded cups.

      Reply
  • January 21, 2017 at 11:36 am
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    Another excellent review, Thank you.

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  • January 21, 2017 at 2:24 pm
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    Beautiful bra …. how restrictive is the top of the cup?

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    • Erica
      January 21, 2017 at 4:48 pm
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      It’s firm, but the shape is not completely closed on top. I would say it’s somewhere between Marcie and the old Panache Zia in terms of upper shape, which may be more forgiving of bottom heavy and even fullness breast types!

      Reply
  • January 21, 2017 at 3:31 pm
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    Hiya Erica! Thanks for the brilliant review and now, I have been persuaded, I absolutely need to buy this bra. Got the link to work for me now. Sure Hubby won’t mind me adding to the collection! Will make a nice change from my nursing bras!

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    • Erica
      January 21, 2017 at 4:49 pm
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      I was pleasantly surprised by it! Sometimes it’s nice to experiment with different profiles, and I like the way this pulls things forward but remains rounded too. Let me know what you think!

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      • January 26, 2017 at 4:02 pm
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        My Fearne arrived today but the wires seem too narrow for me so the cup is wrinkling and puckering at the apex near the straps, and wrinkling on the bottom of the cup where I can’t get into the bottom. So disappointed! Fabulous lift and shape though, and such a gorgeous pattern!

        Reply
        • Erica
          January 28, 2017 at 10:53 am
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          Ah, it seems like you’re between Hero and Fearne then for wire width! It does have great lift and shape though, so it’s a shame it didn’t quite work for you. 🙁

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  • January 22, 2017 at 1:10 am
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    Is that…SNOW?! You’re posing in a bra while there’s snow still on the ground? It doesn’t look like a sunny, melty-snow kind of day, either. It looks like a frigid, this-snow-may-never-melt kind of day. Now I know you love your readers.

    BTW, thanks for another great review! 🙂

    Reply
    • Erica
      January 24, 2017 at 6:05 pm
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      Actually, I was kind of posing as snow was coming down onto the ground from the sky. 😀 We never get snow here, and I was blocked in my driveway with a camera. So I figured this was a good chance to get some pictures of bras in my review log in a snowy setting. I may or may not have taken a hot shower after I was finished them all and curled up in front of the fire with my dogs. And you’re welcome for the review!

      Reply
  • January 22, 2017 at 8:56 am
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    Thanks Erica! I’ve almost pulled the trigger on this bra so many times, so I appreciate your review.

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    • Erica
      January 24, 2017 at 6:03 pm
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      I think it’s worth a try, but there are other styles that seem to be fitting well. Sweet’s review of Pulse on her blog was great, and I did like the Hero despite the wire width.

      Reply
  • January 22, 2017 at 11:55 am
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    Wow, this looks like such a huge change from the old plunge-balcony styles! Loved reading your review (and seeing the pretty snowy pictures!). I’m really feeling by inspired to give Freya a closer look in coming seasons!

    Reply
    • Erica
      January 24, 2017 at 6:02 pm
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      I am too, especially after seeing your Pulse review. The shape and projection here is much better, and it seems like they have listened to feedback. It’ll be interesting to see how this continues, and I’m now wondering if I shouldn’t add a Fantasie bra or two to my list to see if they improved too.

      Reply
  • January 22, 2017 at 9:37 pm
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    Great review,
    might just have to buy one.

    Reply
  • January 23, 2017 at 10:54 am
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    Yes, thank you for the comprehensive review. Inspiring.

    Reply
    • Erica
      January 24, 2017 at 5:58 pm
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      You’re welcome Elcee! Glad you enjoyed it! 🙂

      Reply
  • January 23, 2017 at 10:54 pm
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    I wish that this were more edgy – but I agree that the shape is great. I’m going to keep my eye on upcoming versions (in future seasons) which may have more appealing colourways.

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    • Erica
      January 24, 2017 at 4:41 pm
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      I’d like to see them doing something sport. Have you seen the Bondi swimsuit? I want THAT in a bra. I think it would make a nice core item too because it would hit that group who wants something less traditional while also appealing as a fashion item. I’m just glad to see they are making some shape changes! Did you Sweets review of Pulse? I want to try that one too!

      Reply
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