Product Review: Freya Rapture

Hello Everyone,

Can you believe how prolific I am with blogging this week?  The muse must be upon me!  Anyway, today I am venturing into the backlog vault, which I am proud to announce has decreased considerably, to discuss the Freya Rapture Side Support Plunge.  When the promotional shots released, I was instantly intrigued because I am a huge supporter of Freya branching out into new styles.  For the last several years, Freya rested on the success of its plunge balcony bras and the ever-popular Deco rather than tackle fit issues and requests from customers under-served by the brand’s offerings.  With Rapture, the use of a side panel and four-section cup seemed to indicate a shape change to provide more lift, an improved shape, and more forward projection.

RAPTURE-BLACK-UNDERWIRED-SIDE-SUPPORT-PLUNGE-BRA-1671-THONG-1677-CONSUMER

Sizing & Fit:  Since Rapture was only available up to an H cup, I opted for the UK 32H instead of the 30HH I needed at the time.  The band felt firm but comfortable on the loosest set of hooks, but I was also in the throes of weight fluctuations and illness recovery.  Since Freya bands sometimes stretch quickly, I would have liked to see how the bra performed long-term.  (Whoops, I gave away the fact I didn’t keep it.)  The cups did not have any gaping although I did have a smidge of overflow on the larger side which was not noticeable under a t-shirt; as a result, I felt the 32H was an ideal size for me.

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Let me preface my analysis of the fit of Rapture by noting Freya was my go-to brand for awhile, and the plunge balcony styles worked well for me, creating a natural but lifted shape under tops.  When my breast shape changed and I teetered more into HH cup territory, the sides of the cup clipped my arms, and the shape was not as flattering.  Then, I discovered Cleo and later Comexim and Anna Pardal.  Freya faded into the background, but when I saw the use of a side panel to pull breast tissue toward the front, I hoped to rekindle “that old feeling.”  However, I was skeptical because the last bra I tried from Freya’s foray into new shapes was Marvel—a wide, shallow style which fit poorly for me.  Rapture_2 Rapture_1

While Rapture was superior to Marvel, fit issues persisted.  The underwire and cup were so wide that the side panel rested on ribcage rather than tissue, meaning it had no ability to pull my breasts inward or provide side support.  While the center gore is both narrow and low, the cups at the center are shallow, forcing my breasts into the east-west look.  At the bottom of the cup, I have extra space between tissue and underwire, again on account of the shallow shape.  The top of the cup also darts inward more, which I worry will create issues with full-on-top breast types, and with me and my balanced shape, the profile forces top tissue downward into a point.  It’s no secret that parent company Eveden has been reworking Fantasie frames for Freya as well as absorbing now defunct Fauve frames into both brands, and I feel like the fit issues here are similar to the ones experienced with Fantasie.  In fact, my initial impression was that Ratpure was a Freya-fied version of Elodie/Susannah . . . and I just so happen to have some pictures to demonstrate why.

Fantasie_Freya_Comparison Fantasie_Freya_Comparison2

Consequently, if frames like Elodie/Lois/Susannah work for you and/or you have softer, bottom heavy breasts with a wide root, consider Rapture.  My experience in the shop indicates many women (not all of course) in the H+ cup size range need depth toward the center, even if they still need a wider wire on the side.  Rapture isn’t a terrible bra, but it’s a disappointment for me.  It’s symbolic of something both consumers and lingerie professionals have come to expect with this industry:  Companies routinely ignore the requests/feedback of consumers.  Not only does Eveden posses some exceptionally talented designers with years of experience, but they also have the financial clout to experiment.  When Marvel and Rapture debuted, I thought the company was moving in a more inclusive direction.  Let’s be honest:  Freya boasts adorable prints and lovely hues, but it also offers basics more frequently than major competitor Cleo.  Similarly, Fantasie creates a sophisticated palette and classy designs which could cut into Panache Superbra sales.  Neither brand is for every taste, naturally, but season-to-season, customers are always talking about how they love what those companies offer but the fit/shape is not what they want.

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To be fair, there are some women for whom the bras are great as is, but I think it would be wonderful for the company to offer some alternative styles, to listen to customers and reshape their designs to include more breast shapes.  Why not gather feedback and look at how they can improve the fit for higher cup sizes or certain breast types?  Or, why not be honest with themselves and with consumers on who the ideal size market for the bra is?  My fiery passion here arises from a personal desire to mix Freya back into my wardrobe.  The new colorway for the Ignite bra is so perfect for what I want right now, but I am not going to compromise on fit.  Freya has so much potential, and I truly want to see them reach it.  More quality options for a variety of breast shapes would be fabulous, and I want see Freya make that happen.

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Ranting aside, the Rapture is really comfortable.  Despite being wide, the cup is not tall, especially under the arm where I tend to be the most sensitive, and the lower gore feels amazing for me.  The coverage is enough to keep tissue contained without taking too much real estate on my chest, which I enjoy.  The other fit issues were just too much for me to ignore in a brand new bra.

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Materials & Design:  Freya, along with the other Eveden brands, often uses top quality materials, and Rapture is no different.  The band felt firmer with less stretch while the cups were soft but stiff enough to provide support, and the fully-adjustable straps and three hook-and-eye closures were perfect.  Furthermore, lately I have been craving a few solid color bras with minimal details (maybe I overdid it on prints in past seasons), and Rapture ticks off all the right boxes here.  The subtle pattern on the cup keeps the style interesting, and the accent bows and flat embroidery detail are the perfect amount of flair to a basic black bra without feeling over-the-top.  You may have guessed by now how disappointed I was not to keep this bra.

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Final Thoughts:  Rather than give a traditional grade, I am instead offering a final thought (but not in a Jerry Springer kind of way).  For women like myself who have close set breasts, I would pass on Rapture, especially if you are in the G+ cup sizes.  With that said, if you wear under a G cup and prefer a wider wire and/or have found Freya bras work well in the past, it could be worth picking this bra up.

Taking pictures of yourself in a bra is never easy. A healthy dose of humor helps.
Taking pictures of yourself in a bra is never easy. A healthy dose of humor helps.

For more information, check out the video below:

Product Review: Freya Rapture
Erica
Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.
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22 thoughts on “Product Review: Freya Rapture

  • May 15, 2015 at 6:58 pm
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    I agree that the bra doesn’t suit you. It’s quite the contrast when compared to your EM reviews this week. 🙂 Despite spending a lot of time in the FB community I still do not understand the wide/narrow wire thing though. Do you happen to have a video explaining it? I feel like I need to visually see it and then I’ll finally understand. Thanks!

    Reply
    • Erica
      May 16, 2015 at 9:26 am
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      Hi Lynn! Yes, it’s quite a stark contrast, huh? 😀 As for your question, I haven’t done a video for this, but maybe this would be a great post/video topic for the future. Give me a couple weeks, and I’ll put something together to help with this.

      Reply
  • May 15, 2015 at 8:24 pm
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    Back in the day (12 yrs ago) Freya was the THING. The bras were so well-made and so beautiful. They cost more then, than they do now, but they were much better drafted for narrow projected shape. Now I find the materials veering towards cheap and the cups to be too shallow.

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    • Erica
      May 16, 2015 at 9:37 am
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      I wonder if there was some sort of shift or decision-process which transformed the brand so much into what it is now. Freya is still really popular here, but I think it’s a shame to see a company recycle bra frames so much without attempting to branch out or incorporate customer feedback. Plus, you’re right about the pricing. I am not sure why some are so pricey because not all of them have great materials. I used to get a Freya fashion bra in the shop once or twice a year, now I just stick with the classic Deco.

      Reply
      • June 19, 2015 at 8:39 pm
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        Could it be the Wacoal acquisition? I wasn’t a big fan of Freya before that, so I don’t know how their quality was. I did have one pre-Wacoal Freya bra but I gave it away, it gave me a bit of a wide look.

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        • Erica
          June 20, 2015 at 9:40 am
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          Ms. Pris, I don’t *think* it is related to Wacoal. From what I understood, when Wacoal purchased them, Eveden was pretty much left to is own devices, and nothing I have seen since then seems to indicate Wacoal’s interference. They have separate sales reps, accounts, order systems, etc. Now, I will say that I think Eveden has influenced Wacoal a little because the brand is starting to do more with 30, 42, and 44 bands as well as G-I cups, and I wonder if seeing the potential for growth in higher cup sizes/non-standard bands encouraged Wacoal to expand. Having said that, I have seen Eveden trying to . . . I don’t know . . . absorb? frames across Freya and Fantasie. When Fauve collapsed, a lot of their designs popped up in slightly cheaper form in Fantasie and a cheaper still form in Freya. Then, we start see to Freya getting “new” frames, but they are really just a standard Fantasie one at a cheaper price. It seems a bit dishonest to me because they are getting people excited about something different only to give them more of what they already have and don’t want. Not to mention, it feels a lot like a cop out to me. Instead of actively looking for new frames or tweaking their designs, we’re left with something they have already designed in a different form. Branch out Eveden! Branch out!

          Reply
  • May 15, 2015 at 9:44 pm
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    I agree with you so much about Freya needing to be honest about who their target market is. I often catch myself wondering why they even bother to make their plunge balconies above a G cup, when the vast majority of women seem to have fit and quality issues with them. All the cute Freya stuff that doesn’t give a sad-looking, east-west shape seems to only get made in D-G. I was cautiously hopeful when I saw them bring out the gorgeous Starlet unlined half-cup, until I saw the abysmal size range. You’re spot on about Freya having financial room to experiment rather than release collection after collection of Decos in different prints and colours. It’s frustrating to see small businesses listening to customers and having the courage to take risks, when Freya stubbornly refuses to venture outside of their comfort zone. I feel they might as well call it quits at this point and just formalise themselves as a D-G brand. I’ve also found their styles a bit too Sweet Sixteen for my tastes, but that’s just me.

    Reply
    • Erica
      May 16, 2015 at 5:20 pm
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      Hi Keighley! I know some people want to see brands incorporate this huge range of available sizes, but to be honest, I don’t care if a line is D-G so long as it is fit well. It’s the same thing with companies like Kiss Me Deadly or even bigger names (here in the states) like Natori and Wacoal. Sure, they may have a limited size range, but if what they produce works for that customer, I don’t have anything to criticize. As a retailer, I find it more frustrating when you have lines like Freya or Fantasie who market products up to a K cup when there are clearly fit issues popping up past the G. It can be confusing to us and to consumers interested in the lines. This is not to say that there aren’t women for whom these bras work exceptionally well, but I’d like to see them be more inclusive and more open to changing up designs in these higher sizes.

      With regard to the aesthetic, some of Freya’s stuff has definitely aimed younger—a move in and of itself which baffles me because the prices are much higher, I have seen some good prints in the mix sometimes too. Firecracker in person is absolutely stunning and much more age-transcendent. Miss Underpinnings did a fabulous post a couple years ago telling companies to design for the “middle women” who are between like 25-40 who want something unique. Her descriptions were much better, but she thought Freya would be ideal for this. I have to agree. As someone turning 30 in a couple of months, I’d love to see a line dedicated to that woman who wants something totally different that the cutsey/bright stuff marketed to teens/early 20s but maybe not as detailed as say Fantasie. I have a picture in mind that is just not translating to words right now obviously, but if you haven’t read her article, check it out!

      Reply
  • May 16, 2015 at 3:49 am
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    Such a shame about fit on you, it looks like it would be a good basic otherwise. It reminds me pattern- wise of Jana. I was tempted to try Rapture as on the hunt for a bra to fit without showing the top of the cup under my Boden dresses and Daily Boost isn’t cutting the mustard but now I’ll reconsider. I heard the new Idol is out now, are you going to try it?

    Reply
    • Erica
      May 16, 2015 at 5:25 pm
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      Hi Alex! The pattern is very Jana reminiscent. See? They are even using Fantasie prints! Actually, I am excited to see the Idol and will definitely be trying one. I hate molded cups for myself, but I am curious to see how it fits up to the HH cup. Eveden has produced some great spacer fabric bras in the past, and I am hoping they can do this again for Freya.

      Reply
    • May 21, 2015 at 1:28 pm
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      Thats funny, it put me in mind of the Jana, too – which was a terribly sloppy fit, as my breasts were migrating in to the (tons of) extra space on the side instead of going front/center. On the Lois, which i tried in a 32HH (and did give better support, but I just hated it), the side panels actually puffed out a bit on one side, and the seam at teh side panel made a dent in my boob?

      It certainly was a lot more comfortable than my Panache wires, but didnt give as good shape/support for me.

      Reply
      • Erica
        May 21, 2015 at 2:18 pm
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        “It certainly was a lot more comfortable than my Panache wires.” See, that’s the kind of comment which makes me be so hard on Freya and Fantasie. I have a lot of customers who love the Panache shape and support but who either hate or sometimes tolerate the higher wires, especially in the side of the arm. If Eveden would scale back on transforming the Deco into a bag of skittles every season, maybe we’d see some progress on customers in a market genuinely needing better quality options.

        Reply
        • May 21, 2015 at 2:31 pm
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          Oh, its not the wire height that bothers me, its the firmness. They start to really hurt my ribs after a while. The worst is the envy, I believe because of lack of immediate projection, which just hurts my ribs like crazy after 4 hours. The first time I tried the Jana, I had worn my brand-new envy all the previous and was literally bruised, and the Jana was so . .. gentle . . I was intrigued. But the Floris is much more comfortable for me than the Envy. I can wear it 8 hours without pain.

          Bag of skittles lol. I cant imagine ever fitting in a Deco, so its not my issue.

          Reply
          • Erica
            May 21, 2015 at 2:32 pm
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            I could see that. Some of my customers have complained about the same issue. Have you tried Jasmine? Despite Envy being marketed as a basic Jasmine, it seems like there were some fit tweaks which have not preserved the original. I was curious if this was also true of the underwire since you can wear Floris.

          • May 21, 2015 at 2:43 pm
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            At the same store where I tried the Jana, they brought me a Jasmine, I think (the black and gray leopard-ish pattern) but it was much too small. I held the cups over my boobs and it struck me as too pointy, but I did not try it in my correct size.

            I did order an Olivia to try, which is supposed to be based off the Floris, but it was a little more closed off on the top, with a narrow elastic, causing mild quadding for me. Also the fabric was not as firm as the Floris, and I think that actually made a (negative) difference. Not quite as much front-and-center because the side of the cup was not as firm.

            Plus overall, I seem to like the Floris’ patterns best! I had convinced myself I need a neutral, conservative bra, but I’ve given up. I have 3 beige bras for now, none of which fit particularly well, but I’ve given up looking. Because really, who needs one anyways! I’ll get a cami if I need to.

          • Erica
            May 21, 2015 at 2:45 pm
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            Thanks for the feedback! It’s funny, but finding a beige bra fits well is a chronic problem for some of my customers. Many of them have favorites which are only available in fun prints or colors, but a cami isn’t a bad solution. Floris does seem to have some beautiful prints too. I really loved that purple/green floral one, but the gray one was unique too. Fall promises to have another gorgeous one for that bra as well! 🙂

  • May 17, 2015 at 7:17 pm
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    Erica, it’s sad that the fit was not great for you, because the bra looks awesome. Even without the best fit, you still look great in it. I have been looking at branching out a little bit and expanding my horizon, because I found certain bras that worked for me, and kept with those. So I was looking into the Freya Patsy Padded Half Cup or maybe the plunge balcony. Any thoughts?

    Reply
    • Erica
      May 19, 2015 at 4:49 pm
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      The Freya half-cups are nice, but I think where you branch out to will depend on what you’d like to see with your bra. These tend to be a lower coverage balcony style, but they are nice for shallower breast types. There’s a ton of great styles out there, and while it’s good to have some favorites, I love branching out to new styles.

      Reply
  • May 18, 2015 at 1:18 pm
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    Great to see a review of the new Rapture frame, even if it has lots of issues. My gut sense is that it wouldn’t work for shallow profiles even in D-G because it cuts back in on the top of the cup so abruptly. The design is on one hand a good basic, on the other headscratchingly familiar. This may work for some, I guess.

    Reply
    • Erica
      May 19, 2015 at 4:51 pm
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      Thanks, Lee! I think it’s really just a modified Fantasie style, so I’ll be recommending it to customers who are fan of the original Fantasie brand. The price is cheaper here than most Fantasie styles too, and the basic quality would be nice for that customer who wants something less detailed and thus more discreet under clothes. It’s just disappointing to see Eveden relied on their “more of the same” approach again.

      Reply
  • May 18, 2015 at 1:47 pm
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    Wow Erica, I think I like it! As you know, I am a fan of Freya anyway. My Freya Deco molded cups are my go to bras when nothing else seems to work. However,with some of my new bras I’m finding that I may be moving away from molded cups and soft cup underwire are finding their way into my top drawer. Either way, with my wider set bottom heavy 38G or F breasts, I am very excited to try on.

    Reply
    • Erica
      May 19, 2015 at 4:54 pm
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      Corey, I was hoping you would comment because I actually thought this may not be a bad bra for you to try. I know you like some Curvy Kate bras, and I thought the width may work for you. If you give it a try, I’d love to hear another feedback on the fit.

      Reply

What are your thoughts?