Reader Question: Longevity of a Bra

Hello Ladies,

Today, we want to answer a question submitted by one of our readers.  Charlene asks:

How long will one of your bras last me?  I usually spend between $20 and $30 on a bra at (retailer’s name omitted) for them to only last a few months.  I don’t want to pay double that for the same amount of wear.

Great question, Charlene!  The short answer is:  If you follow our suggested care instructions, you can easily get over a year’s worth of wear from one of our bras.

All of the products we carry in the store are measured up against our quality standards, meaning you will never see us sell inferior merchandise that wears our quickly.  Even our manufacturers set rigorous standards for what they will ship to us.  Recently, Natori delayed the launch of their highly anticipated N line because of quality control issues—a move we personally admire!

Most people are familiar with the cost-per-wear (CPW) equation (cost of the garment divided by the number of wears), and we aim for a low cost per wear with all of the bras we sell.

For example, let’s suppose the $30 you purchased lasts around 60 wears, which means the CPW is $0.50.  In contrast, the $60 bra you purchase at our store will last you at least a year of wearing it 3 to 4 times a week (conservatively 144 wears) for a CPW of $0.40.

At first, this doesn’t seem like a huge savings, but there are a few factors to consider.  First, the bra you buy here will be your correct size and will offer you the support, shaping, and comfort you deserve.  It won’t be a “good enough” size or style, and you’ll love the way you look and feel in your bra.

Secondly, the 144 wears is a very conservative estimate.  I personally have a Fantasie 4520 bra that I have been wearing for over 18 months (3 to 4 times a week).  The CPW on that is $0.17 ($50 divided by 288 wears), and I’m still wearing it!

At the end of the day, there’s an old adage:  You get what you pay for.  And this is true of our bras.  They may be a little more expensive than what you are used to, but they will fit you better and last longer.

Erica and Debbie

Reader Question: Longevity of a Bra
Erica is a lover all things lingerie and is passionate about helping people find the bra which fits and flatters. Side passions include reading, writing, hiking, dairy-free food, walking her Jack Russell terrorists, and dying her hair everything from black to red.

What are your thoughts?