annual statistics

Annual Stats Year 5: Best-Sellers, Growth Areas, & the Kitchen Sink

Annual Stats Year 5:  Best-Sellers, Growth Areas, & the Kitchen Sink

Remember my annual stats series? No? I don’t blame you seeing as how I started it back in August during a streak of productivity and over-ambitiousness which was ultimately sidelined by the damn move I keep mentioning. Anyway, the store has been unusually quiet, even for a traditionally slow month, and while that bodes poorly for sales, I seized the opportunity to slog through my expansive “To Do” list and revisit my statistical posts. Originally, I planned to divide the content into two smaller, more manageable blogs, but sheesh, how many do we really need? I have so much more content to work on and post that I think we’ll close here with an abundance of cool information on our best-sellers, our up-and-comers, and even our down-and-outers. (Previous entries were: A Guide to Interpretation, Band & Cup sizes, and Best-Selling Bra Sizes.)

5th Annual Stats: Best-Selling Bra Sizes

5th Annual Stats: Best-Selling Bra Sizes

With the general band and cup size sales for the store reviewed, analyzing the specifics of the best-selling bra sizes often confirms trends I already observed and aids in finding which core sizes deserve not only more available styles but also multiple units to prevent stock outtages and minimize reliance on special orders. However, in keeping with my desire to streamline the series this year, I eschewed my standard assemblage of bar charts with the cup size distribution for each band in favor of a single line graph showcasing the sales for all of the bands together. The simplicity of the unifying graphs allows you to see how each of the bands differs from the others in what cup sizes perform best as well as showcases the data lines contributing the classic Bell Curve created by cup size sales. (Note: For clarity and ease, I strictly utilized the UK sizing system and only focused on 28-46 bands.)

Fifth Annual Statistic Series: A Guide for Interpretation

Fifth Annual Statistic Series: A Guide for Interpretation

Our annual statistical series, which originated when store-related activities occupied a significantly smaller portion of my time, transformed over the years into a process I both love and loathe—love for the satisfaction it affords my inner math geek and analytical personality type who genuinely enjoys pouring through data and abstracting patterns and loathe for the overworked business owner who has to find time for sifting through large quantities of figures. Nevertheless, to even be celebrating five years of business, no matter how much time it tacks onto the analysis, is something of a mini-miracle for our small but ambitious shop. Examining the cumulative data demonstrates how much we have grown, not only in terms of sales figures but also in size and style assortment. Before we delve into the statistics, however, I wanted to make a few preemptive comments in the hopes of lending some perspective to the actual numbers. (Note: If you haven’t already seen our post on the giveaway, do so now as there is still time to enter.)

Year 4 Stats: Cup Size Distribution

Year 4 Stats:  Cup Size Distribution

We are moving forward with our annual sales discussion to examine the sales of each cup size. Be sure to check out both our demographics post as well as our band size breakdown. Keep in mind, cup size means nothing without a band to give it context, but for the purposes of our analysis, I want to compare how sales across cup sizes differ. Below is a graph for the sales distribution of each cup size. (Note: For my discussion, I will refer to cup sizes using the UK sizing system.)

Year 4 Stats: Demographics

Year 4 Stats:  Demographics

Ordinarily, I like to post these stats as close to our actual anniversary (July 17th) as possible, but between a hectic summer season, a website remodel, and my brother’s emergency surgery, this intense, labor-of-love series was continuously placed at the bottom of my queue. However, with my life finally returning to some semblance of normalcy, I knew it was time to break out the spread sheets and start work on analyzing our sales! This year proves to be even more exciting because we are entering a state of stability with the business and have a lot more sales to examine and discuss. Our business model has shifted significantly too because we expanded our online sales presence, thus necessitating some changes to how we showcase and scrutinize the data.