When I was crafting our $100 or less gift guides this season, I wanted to include a category specifically for our younger customers who are often dragged here by a family member to be fitted. Shopping for bras and underwear is certainly not everyone’s favorite activity no matter the age, and I know I personally hated it for many years because of the bad interactions I had as a teenager. However, if fitters and family work together to not only provide multiple foundation options but also to allow young clients autonomy to make their own choices, then the entire shopping experience becomes easier and more enjoyable for them. As a result, I wanted to assemble a mix of bras, underwear, and accessories which work for anyone, regardless of age. In fact, I own several of these at 30 (nearly 31), and some of these gifts are popular with customers in their 60s and 70s too. So remember, “it’s hard, you will find to be narrow of mind if you’re young at heart.”
The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
We have finally arrived at my favorite post to compile in the series: our best-sellers. While knowing which cup sizes, band sizes, and bra sizes sell the best is an extremely important element to maintaining inventory, it’s also smart to keep track of what products perform well and in what sizes. My strategy with purchasing new inventory is to create a well-rounded set of options per size cluster, which includes carrying multiple styles, colors, and brands designed to suit a variety of customer breast shapes and preferences. Analyzing our best-sellers can be a key way to select future core styles, determine the best colors to choose, and even analyze the optimum size configuration per style.
TweetHello Everyone, If you’re anything like me, the early release of Christmas decorations belied how quickly the season would be upon us, and I am by no means proud to say that I have yet to purchase a single gift.
TweetHello Everyone, In a few short days, I will be traveling to New York City for the first time ever, and I cannot be more excited. As a little girl, I swore I was going to move to New York
TweetHello Ladies and Gents, We’re departing today from our usual Saturday Spotlight, and instead I want to showcase the brands we hope to carry in Sophisticated Pair within the next two years. Eventually, all of them will grace the racks
TweetHello Ladies When we opened, our original goal was to help the D+ woman find comfortable, beautiful, and high quality bras that fit perfectly, but as we’ve been open longer, we now realize there are many women in the more