Despite having stocked Elomi for many years, I have never reviewed any of their products, partly because it wasn’t until the last two years that I was able to wear them. In fact, Elomi is one of our best-selling brands for the entire shop, particularly their Cate, Matilda, and Amelia styles. A couple weeks ago, my friend Sweet Nothings offered to send me a sample of the new Elomi Tori in size UK 34GG (US 34J). Several of our clients special ordered this style, and I have admired not only the fit but also the overall aesthetic and was excited to have one of my own.
I have given the Panache Sculptresse brand a lot of grief over the years, but in the last 18 months, they have been killing it! If you are unfamiliar with the line, Sculptresse is Panache’s plus-size collection, and it boasts an impressive size range made from high quality fabrics and materials. I would be remiss without acknowledging my wonderful sales rep Jacquelyn who is always on point with her recommendations for styles, and one of her latest suggestions is the new Siren plunge bra. Plunge bras in plus-size are not always easy to find as many brands tend toward full-coverage fits. Because I wear a UK 34H (US 34K), I am sometimes forced to sister size in Sculptresse into a 36 band, but Siren is one of their styles which actually starts at UK 34FF, meaning I was able to go with my standard size.
Figuring out the right assortment of bras in a retail store can feel like an insurmountable, ever-evolving challenge. In the past, I wrote more extensively about buying plans, but generally speaking, the process of narrowing down literally hundreds of bras to the profit-turning core collection found in the shop requires time, patience, and feedback. Usually I read through reviews of products left by consumers to help my decision process, but some reviewers do not know how to properly fit themselves and leave complaints more related to purchasing the wrong size than to the bra itself. As a result, I love interacting with other store owners and discussing our best-sellers. Bra fitters have firsthand experience trying the style on multiple body and breast shapes and can often provide more accurate information. In one such conversation, my friend Jackie from Her Underthings in New York raved about the new Serena Lace from Fit Fully Yours, but each store is unique in what works for them. Naturally, I had to test one myself!
As a store owner, a bra fitter, and a lingerie enthusiast, I am always seeking out new brands and products both for myself and for my customers. Exploring the marketplace for hidden gems can lead to a creative inventory assortment which distinguishes a small business from a big box competitor, and with bras, new brands and products can not only offer the chance to find more innovative solutions to customer requests but can also allow for a wonderful relationship with a vendor you respect. With this sentiment in mind, I was speaking with a sales representative for another company we offer who also happens to work with Fit Fully Yours, and she raved about the fit and the quality of the line. Furthermore, she noted Fit Fully Yours values retail partners by protecting territories, handling orders swiftly, and ensuring their products are not discounted or sent to outlet stores. Since most of my readers are regular consumers, the latter endorsements are probably irrelevant, but as a tired, overworked entrepreneur, I am more likely to dedicate a chunk of our budget to a company that makes things easier on me. Of course, no matter how great a company can be to work with, their products’ fit and quality must be top notch for our customers, and so I ordered a few for myself, including the Nicole See-Thru Lace!
Back in the day, Freya was my way-too-cool-for-me bestie with her crazy prints, bright colors, and confidence to throw Russian dolls on a bra like it was as natural as flowers or polka dots, but then a cup size bump and breast shape change sent on us divergent paths. I never lost hope that we would reconnect, which is why I have continued to experiment with new Freya styles like the discontinued Marvel and the Fantasie retread Rapture. In the shop, we phased out Freya non-padded bras a couple years ago because the demand for t-shirt bras and basic colors eclipsed the need for a fashion-oriented brand; however, recently, customers in the 30-36 DD-FF cup range have begged for core colors and styles from my former pal. As a result, I asked my sales rep for suggestions, and her choice was the new Hero—the first original, uniquely Freya frame in some time. Naturally, I snagged one for myself.