Despite having stocked Elomi for many years, I have never reviewed any of their products, partly because it wasn’t until the last two years that I was able to wear them. In fact, Elomi is one of our best-selling brands for the entire shop, particularly their Cate, Matilda, and Amelia styles. A couple weeks ago, my friend Sweet Nothings offered to send me a sample of the new Elomi Tori in size UK 34GG (US 34J). Several of our clients special ordered this style, and I have admired not only the fit but also the overall aesthetic and was excited to have one of my own.
Since the Sculptresse Candi narrowly missed being chosen for our first bra review of the year to the Freya Fearne, it seems only fair that Candi should be the second. Candi is a new style from Sculptresse and focuses more on a softer, rounded look as opposed to the structured, forward-projecting Chi Chi. When I first saw images of Candi in my catalog, my gut reaction was: “Dayum! Panache has the tenacity to challenge Elomi’s powerhouse Cate/Caitlyn style.” Then there may have been some childish “Let’s get ready to rumble” nonsense going on, but in all seriousness, I think it is natural to invite comparisons between the two. However, since I have never formally reviewed Cate, I will focus more on Candi and only compare to Cate when I feel appropriate.
Remember my annual stats series? No? I don’t blame you seeing as how I started it back in August during a streak of productivity and over-ambitiousness which was ultimately sidelined by the damn move I keep mentioning. Anyway, the store has been unusually quiet, even for a traditionally slow month, and while that bodes poorly for sales, I seized the opportunity to slog through my expansive “To Do” list and revisit my statistical posts. Originally, I planned to divide the content into two smaller, more manageable blogs, but sheesh, how many do we really need? I have so much more content to work on and post that I think we’ll close here with an abundance of cool information on our best-sellers, our up-and-comers, and even our down-and-outers. (Previous entries were: A Guide to Interpretation, Band & Cup sizes, and Best-Selling Bra Sizes.)
The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
Back in the day, Freya was my way-too-cool-for-me bestie with her crazy prints, bright colors, and confidence to throw Russian dolls on a bra like it was as natural as flowers or polka dots, but then a cup size bump and breast shape change sent on us divergent paths. I never lost hope that we would reconnect, which is why I have continued to experiment with new Freya styles like the discontinued Marvel and the Fantasie retread Rapture. In the shop, we phased out Freya non-padded bras a couple years ago because the demand for t-shirt bras and basic colors eclipsed the need for a fashion-oriented brand; however, recently, customers in the 30-36 DD-FF cup range have begged for core colors and styles from my former pal. As a result, I asked my sales rep for suggestions, and her choice was the new Hero—the first original, uniquely Freya frame in some time. Naturally, I snagged one for myself.
Red ribbon bows hang like harbingers from the lamp posts, holiday music blares through every speaker, and pine tree lots beckon early shoppers to select the perfect tree for their festivities. With these traditions also comes the glitzy, glamorous, and sometimes boozy soiree season filled with sequined party dresses, spiked eggnog, the annual company holiday party, and more than a few undergarment woes. Every year, lingerie professionals across the globe are tasked with finding the right solutions to holiday attire problems ranging from selecting the right shapewear to finding the perfect bra for a beautiful dress. All of us become the ultimate intimates fixers—whipping out accessories, miracle products, and double-sided tape to help you look your best and enjoy the party season without stress, and today I am sharing some of our secrets with our readers to give you a jump start in preparing for the season! (Click images to purchase.)
We have finally arrived at my favorite post to compile in the series: our best-sellers. While knowing which cup sizes, band sizes, and bra sizes sell the best is an extremely important element to maintaining inventory, it’s also smart to keep track of what products perform well and in what sizes. My strategy with purchasing new inventory is to create a well-rounded set of options per size cluster, which includes carrying multiple styles, colors, and brands designed to suit a variety of customer breast shapes and preferences. Analyzing our best-sellers can be a key way to select future core styles, determine the best colors to choose, and even analyze the optimum size configuration per style.
Ordinarily, I like to post these stats as close to our actual anniversary (July 17th) as possible, but between a hectic summer season, a website remodel, and my brother’s emergency surgery, this intense, labor-of-love series was continuously placed at the bottom of my queue. However, with my life finally returning to some semblance of normalcy, I knew it was time to break out the spread sheets and start work on analyzing our sales! This year proves to be even more exciting because we are entering a state of stability with the business and have a lot more sales to examine and discuss. Our business model has shifted significantly too because we expanded our online sales presence, thus necessitating some changes to how we showcase and scrutinize the data.
TweetHello Everyone, When I review a product, “short” is not a word I would use to describe the post. My goal with reviews is to provide the kind of detailed information I prefer to read when doing my own research,
TweetHello Everyone, With the Curves Expo, aka one of the biggest lingerie trade shows in the US, officially completed, many retailers have returned home to plan their purchases for the next several months, and I thought this would be the