The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
We have finally arrived at my favorite post to compile in the series: our best-sellers. While knowing which cup sizes, band sizes, and bra sizes sell the best is an extremely important element to maintaining inventory, it’s also smart to keep track of what products perform well and in what sizes. My strategy with purchasing new inventory is to create a well-rounded set of options per size cluster, which includes carrying multiple styles, colors, and brands designed to suit a variety of customer breast shapes and preferences. Analyzing our best-sellers can be a key way to select future core styles, determine the best colors to choose, and even analyze the optimum size configuration per style.
TweetHello Everyone, Can you believe how prolific I am with blogging this week? The muse must be upon me! Anyway, today I am venturing into the backlog vault, which I am proud to announce has decreased considerably, to discuss the
TweetHello Everyone, When the Fantasie Jana first released last year, I was incredibly excited for so many reasons. Not only was the bra priced at an affordable $64 for the entire 30-40D-K size range, but Jana also utilizes a side
TweetHello Everyone, While the statistics on what bra sizes people purchase peaks my curiosity, I find it equally important to examine the styles they buy most often. As a result, I have compiled a list of our Top 15 Best-Selling
TweetHello Ladies When we planned our initial inventory, my aunt and I were both smitten with the romantic, luxurious, and high quality styles Fantasie offered, but sadly, the brand did not gain traction in the store until we introduced Rebecca.
TweetHello Everyone, In a few short days, I will be traveling to New York City for the first time ever, and I cannot be more excited. As a little girl, I swore I was going to move to New York
TweetHello Everyone, I have a bunch of product reviews in the pipeline, but I wanted to give my readers a chance to weigh in on what they would like to see first. Below is a list of what I have
TweetHello Everyone, Before she passed away, my grandmother developed a scientific-like precision for celebrating the holidays. She shopped for Christmas gifts in November, and her house sat beautifully adorned inside and out from top to bottom by December 1st—a process
TweetHello Hello, I hope everyone is having a wonderful holiday season this year! Several weeks ago, Erica reviewed the Fantasie Elodie, and let’s just say she wasn’t enthusiastic about the fit. Today I am defending my bra’s honor by reviewing