When I was crafting our $100 or less gift guides this season, I wanted to include a category specifically for our younger customers who are often dragged here by a family member to be fitted. Shopping for bras and underwear is certainly not everyone’s favorite activity no matter the age, and I know I personally hated it for many years because of the bad interactions I had as a teenager. However, if fitters and family work together to not only provide multiple foundation options but also to allow young clients autonomy to make their own choices, then the entire shopping experience becomes easier and more enjoyable for them. As a result, I wanted to assemble a mix of bras, underwear, and accessories which work for anyone, regardless of age. In fact, I own several of these at 30 (nearly 31), and some of these gifts are popular with customers in their 60s and 70s too. So remember, “it’s hard, you will find to be narrow of mind if you’re young at heart.”
July 17th is always an emotional day for us because it marks our anniversary for opening the shop, and with four years of operation and experience under the proverbial belt, we feel the store has truly grown and improved—a trend we plan to continue by expanding our inventory and improving our services. Because our boutique would not exist without the support of our wonderful customers, we are happy to celebrate again this year with our August Anniversary Sale and Giveaway! Words will never express how much you mean to us, but a few free prizes certainly won’t hurt.
On more than one occasion, I have mentioned my ongoing goal to create a shop people visit for more than just bras, and while progress is slow due to budget and space constraints, I feel like our giveaway this year truly reflects how diverse the shop is becoming. We have prizes ranging from traditional lingerie sets to bust-friendly clothing to hosiery, and I have to give a standing ovation to our vendors for being so generous.
For several months now, I have been mentioning on our Facebook page as well as in our email newsletter that the store was finally branching out into sleepwear. One of my primary goals over the last two years has been to transition from being known strictly as a “bra shop” into a boutique customers visit again for their lingerie, sleep, shapewear, and swimsuit needs. When I went to Curves NYC—an uber exciting industry trade show—last February, I visited with several brands to see product samples, discuss prices, and view upcoming collections. Unfortunately, much of the sleepwear I saw had two-piece sets retailing upwards of $100, and while the fabrics and quality were truly decadent in the best possible way, I knew the price point was too high for our current location and inventory mix. However, when I visited the table for Fleur’t which, like the other options, tends to have higher end pieces, I also noticed a lower cost line called “Fleur’t with Me” similar to the original in price, quality, and design aesthetic. So stricken was I by their products, I ordered the entire Wild Child Collection in Heather Grey/Black for this summer. Naturally, I had to test drive them myself first.
TweetHello Everyone, A Sophisticated Pair had a wonderful 2014. Not only did we upgrade retail spaces and host our biggest giveaway yet, but we also worked to improve our inventory mix and selection, bringing in shapewear brands like Yummie Tummie