The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
My intention was to post this review about two weeks ago, but if you follow our Facebook page, you’ll remember we spent about a week hanging new fixtures and reorganizing the store. Every time I undertake a new project, I always forget to multiply whatever my initial time estimate is by three, and I distinctly recall thinking while my dad and I plotted out the placement of our new efficient and stylish wall mounts was “Oh, this shouldn’t take more than two hours to hang and maybe another two to put everything up.” Oh how foolish I was!! Even though it is totally unrelated to the review itself, I thought I would share a before and after picture here of our progress:
We now return you to our regularly scheduled review. In my recent reviews of the Freya Fancies bralette and the Fit Fully Yours Kristina, I mentioned how wireless requests have exploded in the last several months, and as part of my scrambling efforts to expand inventory, I began eying the Goddess Sports Bra. One of the challenges of running a lingerie store and planning inventory assortment is determining what to sacrifice carrying on-hand in order to stay open—an agonizing process the result of which customers do not always understand. Sports bras (and to some extent strapless bras) have always been underrepresented because they both are utility pieces, often not purchased until the client needs them. A notable exception to this is the Panache Sports bra which is one of our best-selling bras, and my personal favorite sports bra of all time. As with normal bras, sports bra are available in multiple styles in a range of sizes and fabrics, each designed for different tissue types, breast shapes, and activity levels. Because of this, sports bra could easily have a dedicated department all their own, budget and space constraints notwithstanding.
TweetHello Everyone, While the statistics on what bra sizes people purchase peaks my curiosity, I find it equally important to examine the styles they buy most often. As a result, I have compiled a list of our Top 15 Best-Selling
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TweetHello Everyone, In a few short days, I will be traveling to New York City for the first time ever, and I cannot be more excited. As a little girl, I swore I was going to move to New York
TweetHello Ladies, Goddess typically focuses primarily on basic styles and colors, but for Spring 2014, they have vastly increased their color and print options. Featuring vibrant brights, gorgeous new prints, and the introduction of several continuity styles, Goddess continues to
TweetDear Bra Manufacturers, During my yearly statistical analysis series, I briefly explained how poor sales in certain size clusters could be attributed to poorer quality options produced by manufacturers. While the materials and craftsmanship remain unimpeachable, the fit of a
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TweetHello Ladies, Yes, it’s that time again! Fall catalogs and images are finally available, so we can collectively swoon over all of the wonderful new styles coming out for Summer/Fall 2013. Today, we’re starting our preview series with Goddess lingerie
TweetHello Ladies, The final Eveden brand we carry is not usually known for offering much in the way of fashion, but with a recent emphasis on developing basics in new and exciting colors, Goddess has upped its style ante lately.