About two years ago, I received an email from Heidi asking for feedback from a retailer’s perspective on edgy, high quality lingerie and its stateside viability. At the time, she was considering starting her own brand, and we chatted about pricing, materials, and competition between manufacturers and their retailers. A few weeks ago, Heidi contacted me again to announce she took the plunge and hoped to use Kickstarter to launch her brand. Keep in mind, I receive a lot of consulting inquiries from people wanting to start retail stores or lingerie brands, and I seldom hear follow-ups. This was one of the rare instances where not only did I hear from Heidi again but she was actually doing what she set out to do. So today we’re picking up the conversation and discussing her new line Pique Lingerie, the struggles of establishing sizing, and the need for inclusivity. Before we get started, I want to mention we do discuss sexual content, kink, and BDSM in the context of Heidi’s lingerie brand just in case it’s not your thing.