how to find your bra size

Bra Sizes: Cup & Band Together

TweetHello Ladies, In the first installment of this series, I discussed the demographics both of my store as well as of the area, and in the second, I focused on the best-selling cup and band sizes.  Today, I want to combine the data on band and cup sizes to examine what bra sizes we have seen over the last year.  For simplicity, I’ve created a series of bar charts for each band size that presents a detailed breakdown of the sales in each cup size: Top 5 Best-Selling UK Bra Sizes: 32DDD/E 34G 32FF 34F 36G Observations: Given that E-G cup sizes account for 70% of our sales, it is not unexpected that they would make a strong showing in nearly every band size.  However, the 44 band size has the best distribution for GG+ cup sizes. In multiple band sizes, it seems like the two best-selling cup sizes often “skip” a middle size, e.g., in 32 bands, E and FF cups dominate instead of E and F. Larger Cups and Smaller Bands As a large cup/small band woman, I’ve mentioned before that I find the lack of options frustrating, and yet, my own sales data seems to indicate why.  For the 8% of our customers wearing a 28 or 30 band, next to none are above a G cup.  Even women in the 32 band are overwhelmingly likely to be a G Cup and under (with the 32DDD being our best-selling size for the entire store).  It’s not until we start venturing into 38+ bands that we begin to see more sales in the GG-K cup range.  Data like this emphasizes the importance of and strengthens my commitment to our special order policy.  Given our sales records, it does not behoove us to invest in inventory that won’t sell

“I’m a WHAT?!”

TweetHello Ladies, Often times during a fitting, I hear women exclaim “I’m a what?!” when I tell them the cup size portion of their measurement. “No, I can’t possibly be a (fill in the blank) cup!” Sound familiar? Part of this confusion arises from a long-standing misconception (propagated in part by the media) about how cup sizes relate to a woman’s boobs. The lovely and funny Sofia Vergara, for example, claims to wear a 34DD bra: So, women (and men) associate a DD cup with Sofia’s ample chest or Salma Hayek’s or Jessica Simpson’s or . . . and the list continues.  One perusal of websites claiming to know “celebrity bra sizes” reveals similar seemingly large cup sizes for celebrities with bigger-than-average chests (Christina Hendricks is a 38DDD?  Are you being serious?).  For what seems like forever, cup sizes have been regarded in this way: A’s are flat, B’s are small, C’s are average, D’s are big, DD’s are huge, and DDD’s are ridiculous. The truth is, however, that cup sizes mean absolutely nothing on their own.  But, why?  Cup sizes are only one half an old married couple, and it is their long-suffering partner, the band size, that gives the cup size any kind of significance.  The little known fact to finding the right size bra is that cup sizes vary widely from one band size to another, i.e., a D is not a D is not a D. Bras, like other fashion items, are built on the idea of scaling proportion, but the scale does not center on the cup—it’s the band that’s the star here.  The band of the bra is designed to represent your torso girth with everything from the width of the cups to the placement of the straps to the length of the wings