It’s no secret: Most of our customers hate bra shopping. They may love our shop and their overall experience with us, but friendly customer service does not always turn what is viewed as a self-esteem destroying chore into a joy-inducing activity. In fact, I frequently joke how bra shopping is one member of the unholy shopping trinity which also includes trying on bathing suits and jeans. Because of my expertise, bra shopping is actually quite enjoyable for me because I love eyeing gorgeous new sets to add either to my collection or to my ever-expanding wish list. Bathing suit shopping by proxy has also become easier since many of the same brands I wear for bras also make a range of bra-sized swimsuits which leave me feeling stylish, supported, and confident.