One of my commitments with the store is to help all people find the intimate apparel which suits their needs, preferences, and budgets, including men. Men wear bras for any number of personal and medical reasons, and I have been a strong advocate in not only helping men traverse their own unique fit problems but also in encouraging broader societal acceptance. Through these efforts, I came to meet Shay who has a medical condition known as gynecomastia which causes the benign growth of breasts in biological males. In some cases, the most comfortable way to live with the condition is to wear a bra for support, but while that may be the simplest solution, it’s hardly the easiest one. Our culture is exceptionally hung up on gender norms and body policing. Boys should dress like boys, and girls should dress like girls, right? It not only assigns certain clothing and even behaviors to one gender as being “acceptable,” but it also leaves no room for anyone to depart from those norms, to say nothing of the implications on trans people as well as those who are non-binary or genderqueer. And unfortunately, people can be exceptionally cruel and malicious when presented with someone who behaves outside of the way they expect. Shay and I have discussed this many times via email, and I told him I would really love for him to guest post occasionally on the blog, particularly because he brings a completely different perspective to the table. After some poor timing on both our parts, we finally came together for his introductory post focusing on a terrifying experience where being outside cultural gender norms can have embarrassing repercussions: a body search by the TSA.