During the holidays, my family loved to blend practical gifts along with fun ones to ensure my brother and I had what we needed but also something special we wanted. In fact, clothes and video games are still totally acceptable gifts for me even at thirty, and some of my favorite presents were practical with long term value, like a converter which allowed me to broadcast my mp3 player through the radio of my car (this was before cars got all fancy). Today’s buying guide is perfect for the person needing or wanting affordable basics or utility pieces to wear and enjoy all winter!
Remember my annual stats series? No? I don’t blame you seeing as how I started it back in August during a streak of productivity and over-ambitiousness which was ultimately sidelined by the damn move I keep mentioning. Anyway, the store has been unusually quiet, even for a traditionally slow month, and while that bodes poorly for sales, I seized the opportunity to slog through my expansive “To Do” list and revisit my statistical posts. Originally, I planned to divide the content into two smaller, more manageable blogs, but sheesh, how many do we really need? I have so much more content to work on and post that I think we’ll close here with an abundance of cool information on our best-sellers, our up-and-comers, and even our down-and-outers. (Previous entries were: A Guide to Interpretation, Band & Cup sizes, and Best-Selling Bra Sizes.)
The steamy summer month of July holds a special place in my heart because our little bra shop celebrates its anniversary. A Sophisticated Pair stemmed from my personal desire to find a store which not only offered a range of bra sizes in a wide assortment of colors and styles, but that also offered the kind of quality customer service I found lacking in my own bra shopping experiences. When I was finally fitted properly, I realized the potential for transformation contained in a bra fitting and wanted everyone to feel the same way I did—to look at themselves through the lens of acceptance and confidence. The experience left such an imprint on me that despite being a computer programmer fresh out of grad school, I began researching not only bra fitting techniques but also the fundamentals of owning a small retail business. After two years, I felt comfortable contemplating the idea of a storefront, and I approached my aunt Debbie and my dad Jason with my ideas for improving the bra shopping experience. Together, we sacrificed, worked hard, persevered, and worked harder still so that we could open our doors on July 17, 2011. In a few short days, we will celebrate five years of operation. I have several posts planned about the anniversary (including our annual statistical series) and am looking forward to sharing some of the ups and downs we’ve had with all of our readers. For the meantime though, let’s discuss our annual sale and giveaway!
It’s no secret: Most of our customers hate bra shopping. They may love our shop and their overall experience with us, but friendly customer service does not always turn what is viewed as a self-esteem destroying chore into a joy-inducing activity. In fact, I frequently joke how bra shopping is one member of the unholy shopping trinity which also includes trying on bathing suits and jeans. Because of my expertise, bra shopping is actually quite enjoyable for me because I love eyeing gorgeous new sets to add either to my collection or to my ever-expanding wish list. Bathing suit shopping by proxy has also become easier since many of the same brands I wear for bras also make a range of bra-sized swimsuits which leave me feeling stylish, supported, and confident.
July 17th is always an emotional day for us because it marks our anniversary for opening the shop, and with four years of operation and experience under the proverbial belt, we feel the store has truly grown and improved—a trend we plan to continue by expanding our inventory and improving our services. Because our boutique would not exist without the support of our wonderful customers, we are happy to celebrate again this year with our August Anniversary Sale and Giveaway! Words will never express how much you mean to us, but a few free prizes certainly won’t hurt.
On more than one occasion, I have mentioned my ongoing goal to create a shop people visit for more than just bras, and while progress is slow due to budget and space constraints, I feel like our giveaway this year truly reflects how diverse the shop is becoming. We have prizes ranging from traditional lingerie sets to bust-friendly clothing to hosiery, and I have to give a standing ovation to our vendors for being so generous.